|
|
|
|
Relationship Management in an Online Environment: Nonprofit Websites’ Use of Relational Maintenance Strategies with Child and Adolescent Publics |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
Theory development and testing in relationship management has focused its efforts on adult members of publics. However, children and adolescents often play a significant role as publics (members, customers, and volunteers) in the organization-public relationship. This study takes the first step toward analyzing the organization-child relationship by identifying ways that organizations engage maintenance strategies with these young members of publics. Websites of the top 100 nonprofit organizations were reviewed for content directed toward children and adolescents. Of those sites, 41 contained material for young people. Those sites were analyzed for their use of relational maintenance strategies. The results found a fairly consistent application of the strategies across organization type and organization size with the exception of strategies of openness and shared tasks which were more likely to be engaged by larger organizations. |
Most Common Document Word Stems:
organ (108), relationship (93), strategi (72), public (71), websit (65), offer (43), children (36), item (35), relat (33), adolesc (29), use (28), studi (27), mainten (27), site (27), onlin (27), manag (27), nonprofit (27), content (24), engag (24), three (22), provid (22), |
|
|
 | Convention | | Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association
URL: http://www.icahdq.org
|
Citation:
|
MLA Citation:
| Bortree, Denise. "Relationship Management in an Online Environment: Nonprofit Websites’ Use of Relational Maintenance Strategies with Child and Adolescent Publics" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-11-26 <http://www.allacademic.com/meta/p171786_index.html> |
APA Citation:
| Bortree, D. L. , 2007-05-23 "Relationship Management in an Online Environment: Nonprofit Websites’ Use of Relational Maintenance Strategies with Child and Adolescent Publics" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-11-26 from http://www.allacademic.com/meta/p171786_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Theory development and testing in relationship management has focused its efforts on adult members of publics. However, children and adolescents often play a significant role as publics (members, customers, and volunteers) in the organization-public relationship. This study takes the first step toward analyzing the organization-child relationship by identifying ways that organizations engage maintenance strategies with these young members of publics. Websites of the top 100 nonprofit organizations were reviewed for content directed toward children and adolescents. Of those sites, 41 contained material for young people. Those sites were analyzed for their use of relational maintenance strategies. The results found a fairly consistent application of the strategies across organization type and organization size with the exception of strategies of openness and shared tasks which were more likely to be engaged by larger organizations. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
PDF |
| Page count: |
19 |
| Word count: |
4612 |
| Text sample: |
| Relationship management in an online environment: Nonprofit websites’ use of relational maintenance strategies with child and adolescent publics Student paper – Relationship management in an online environment Introduction Theory development and testing in relationship management has focused its efforts on adult members of publics. However children and adolescents often play a significant role as publics (members customers and volunteers) in the organization- public relationship. This study takes the first step toward analyzing the organization-child relationship by identifying ways that |
| attitudes and behavioral intentions. Unpublished doctoral dissertation University of Florida Gainesville FL. Kim Y. (2001). Searching for the organizaztion-0public relationship: A valid and reliable instrument. Journalism and Mass communication Quarterly 78 799-815. Ledingham J.A.(2003). Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 15(2) 181-198. 18 Student paper – Relationship management in an online environment Ledingham J.A. and Bruning S.D. (1998). Relationship management in public relations: dimensions of an organization-public relationship Public Relations |
Similar Titles:
Exploring adolescent-organization relationships: A study of effective maintenance strategies with adolescent volunteers
Strategic Use of Media in Public Relations: Relationships Between Media Coverage, Public Relations and Organizational Strategy
Relationship Maintenance with Financial Publics: An Analysis of Investor Relations on Small Companies’ Web Sites
Self-Concerned Strategy and Other-Concerned Strategy: Conflict Management Strategies of Public Relations Practitioners and Journalists
|
|
