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Genetic Cues in Direct-to-Consumer Prescription Drug Advertisements: Impact on Inferences of Genetic Susceptibility to Health Conditions, Self-Efficacy, and Behavioral Intentions |
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Abstract:
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Some direct-to-consumer advertisements of prescription drugs have explicitly linked health conditions to the concept of genetic susceptibility. Using selected ads about medications for major health conditions, this study assesses the effects of priming beliefs in genetic susceptibility to health conditions on individuals’ inferences about personal genetic susceptibility, self-efficacy to stay healthy, and behavioral health intentions. A nationally representative sample of 395 adults was randomly assigned to one of 2 conditions. In the genetic condition, participants viewed 3 prescription drug ads in which genetic cues were included and another masking ad. In the nongenetic condition, all genetic cues in the same ads were deleted or replaced. Genetic primes had no impacts on inferences of personal genetic susceptibility, but they did enhance self-efficacy to stay healthy and the intention to engage in healthy lifestyles. Information seeking about genetic risk increased as an indirect result of exposure to genetic cues in the ads, possibly being mediated through self-efficacy. Intentions to purchase the drug Actonel were elevated by genetic cues in the ads, whereas indirect effects of genetic cues through self-efficacy were found with Vytorin. The data overall suggest that genetic cues in DTC ads, in the presence of efficacious remedies for health conditions, produce elevated perception of ordinary health risk, and hence, enhance motivation to reduce one’s risk employing both healthy lifestyle and pharmaceutical assistance. |
Most Common Document Word Stems:
genet (255), intent (136), ad (123), efficaci (120), cue (115), condit (110), risk (95), health (85), infer (81), inform (80), famili (79), self (72), histori (70), effect (68), healthi (66), self-efficaci (65), prime (63), suscept (62), behavior (62), dtca (57), m (52), |
Author's Keywords:
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Genetic information, Direct-to-consumer-advertising, Inferred genetic susceptibility, Self-efficacy, Behavioral intentions |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Shim, Minsun., Cappella, Joseph. and Lerman, Caryn. "Genetic Cues in Direct-to-Consumer Prescription Drug Advertisements: Impact on Inferences of Genetic Susceptibility to Health Conditions, Self-Efficacy, and Behavioral Intentions" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p171899_index.html> |
APA Citation:
| Shim, M. , Cappella, J. N. and Lerman, C. , 2007-05-23 "Genetic Cues in Direct-to-Consumer Prescription Drug Advertisements: Impact on Inferences of Genetic Susceptibility to Health Conditions, Self-Efficacy, and Behavioral Intentions" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p171899_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Some direct-to-consumer advertisements of prescription drugs have explicitly linked health conditions to the concept of genetic susceptibility. Using selected ads about medications for major health conditions, this study assesses the effects of priming beliefs in genetic susceptibility to health conditions on individuals’ inferences about personal genetic susceptibility, self-efficacy to stay healthy, and behavioral health intentions. A nationally representative sample of 395 adults was randomly assigned to one of 2 conditions. In the genetic condition, participants viewed 3 prescription drug ads in which genetic cues were included and another masking ad. In the nongenetic condition, all genetic cues in the same ads were deleted or replaced. Genetic primes had no impacts on inferences of personal genetic susceptibility, but they did enhance self-efficacy to stay healthy and the intention to engage in healthy lifestyles. Information seeking about genetic risk increased as an indirect result of exposure to genetic cues in the ads, possibly being mediated through self-efficacy. Intentions to purchase the drug Actonel were elevated by genetic cues in the ads, whereas indirect effects of genetic cues through self-efficacy were found with Vytorin. The data overall suggest that genetic cues in DTC ads, in the presence of efficacious remedies for health conditions, produce elevated perception of ordinary health risk, and hence, enhance motivation to reduce one’s risk employing both healthy lifestyle and pharmaceutical assistance. |
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| Document Type: |
PDF |
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50 |
| Word count: |
11922 |
| Text sample: |
| Running head: Genetic Cues in DTCA Genetic Cues in Direct-to-Consumer Prescription Drug Advertisements: Impact on Cognitions Self-efficacy and Behavioral Health Intentions Minsun Shim1 Joseph N. Cappella1 2 Caryn Lerman1 2 3 1 Annenberg School for Communication University of Pennsylvania 2 Abramson Cancer Center University of Pennsylvania 2 Department of Psychiatry University of Pennsylvania Annual Conference of the International Communication Association May 2007 Correspondence to: Minsun Shim 3620 Walnut Street Annenberg School for Communication Philadelphia PA 19104 Email: mshim@asc.upenn.edu Telephone: |
| intentions to purchase prescription drugs would undermine their intention to engage in healthy lifestyles or vice versa. We entered intention to engage in healthy lifestyles in the ANCOVA model as another predictor of intention to purchase advertised drugs but found no significant relationship between two types of intention. Adding purchase intention to the ANCOVA predicting lifestyle intention did not produce any significant result either. 8 The same tests were replicated among females only (N= 201). Genetic priming had a |
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