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Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice
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Abstract:
Organizations operating in multiple locations worldwide face cross-national conflict shifts that demand coordinated responses and actions. Public relations and international business literatures offer evidence on effective organizational structure, strategies, and actions to manage conflicts or crises that originate in one country yet transferring and having consequences for the organization’s headquarters or main host markets. This paper is a comprehensive review of pertinent literature that informs best practices, teaching, and avenues for future research in global public relations management.

Most Common Document Word Stems:

public (154), relat (145), manag (115), coordin (114), control (113), intern (95), subsidiari (87), global (67), p (55), busi (51), countri (47), communic (45), studi (44), conflict (41), journal (41), mechan (38), nation (38), research (38), corpor (38), organ (38), strategi (37),

Author's Keywords:
Global public relations, international business, transnational crisis, cross-national conflict shift, coordination, control, management
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Name: International Communication Association
URL: http://www.icahdq.org
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URL: http://www.allacademic.com/meta/p171973_index.html
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MLA Citation:

Molleda, Juan-Carlos. and Laskin, Alexander. "Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p171973_index.html>

APA Citation:

Molleda, J. and Laskin, A. V. , 2007-05-23 "Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2008-12-11 from http://www.allacademic.com/meta/p171973_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Organizations operating in multiple locations worldwide face cross-national conflict shifts that demand coordinated responses and actions. Public relations and international business literatures offer evidence on effective organizational structure, strategies, and actions to manage conflicts or crises that originate in one country yet transferring and having consequences for the organization’s headquarters or main host markets. This paper is a comprehensive review of pertinent literature that informs best practices, teaching, and avenues for future research in global public relations management.

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Document Type: application/pdf
Page count: 41
Word count: 10211
Text sample:
Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice Paper submitted to the 57th Conference of the International Communication Association Division of Public Relations—San Francisco CA—May 24-28 2007. Coordination and Control Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice ABSTRACT Organizations operating in multiple locations worldwide face cross-national conflict shifts that demand coordinated responses and actions.
corporations—findings of an empirical study among German corporations in India. Proceedings of the 10th Annual Meeting of the International Association for Business and Society. Welge M.K. & Holtbrügge D. (1998). Internationales management (1st ed.) [International management]. Germany: Verlag Moderne Industrie. Wilcox D.L. Ault P.H. & Agee W.K. (1998). Public relations: Strategies and tacics (5th ed.). New York: Addison Wesley Longman Inc. Woodward D. & Nigh D. (Eds.) (1998). Foreign ownership and the consequences of direct foreign investment in the


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