Author's Keywords: Investor Relations, Public Relations, Relationship Maintenance, Web site, Small Company	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p172798_index.html Direct Link: HTML Code:

Hong, Youngshin. and Kiousis, Spiro. "Relationship Maintenance with Financial Publics: An Analysis of Investor Relations on Small Companies’ Web Sites" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p172798_index.html>

Hong, Y. and Kiousis, S. K. , 2007-05-23 "Relationship Maintenance with Financial Publics: An Analysis of Investor Relations on Small Companies’ Web Sites" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2008-12-11 from http://www.allacademic.com/meta/p172798_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This research aims to understand how small companies implement investor relations on their Web sites. Based on the relationship maintenance strategies of access, positivity, openness, assurances, networking, and sharing of tasks, the investor relations links of 2005 Forbes 200 Best Small Companies’ Web sites were content analyzed. Corporate Web sites were largely financial publics-friendly, and no difference was found between the corporate ranking and the number of Web sites clearly labeling the investor relations link. Openness was the most prevalent relationship maintenance strategy, while positivity was the least preferred. Relationship maintenance strategies that small companies employed on their investor relations link seem to be related to their financial performance. This research contributes to enlarging the research scope to several types of publics in public relations scholarship, as well as helps investor relations practitioners develop strategies in the investor relations areas of corporate Web sites for maintaining relationships with their financial publics.

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