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Digital Gatekeeping:The Production of Culture, the Internet and the Music Industry |
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Abstract:
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In his work “Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems,” Paul Hirsch discusses the way producers of cultural products co-opt media gatekeepers such as book reviewers and radio DJs. With the rise of internet media, a new set of cultural gatekeepers including bloggers, and online radio programmers have appeared. Because entry to this field is more open than with traditional media it has been suggested that these new tastemakers operate in more democratic ways. I examine whether Hirsh’s findings about the operations of media gatekeepers hold true today regarding online media. In my research I conducted two ethnographies, the first interning at an independent record label where I was able to see firsthand the way labels work to co-opt members of the new media, the second observing the public face the industry put on these developments at the CMJ Music Marathon, a music industry conference held annually. I found that despite the differences between traditional and internet media, the new gatekeepers operated in many of the same ways Hirsch described where labels were able to pay either implicitly or explicitly to get their products featured. |
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music (94), record (40), new (39), radio (38), internet (37), cultur (34), industri (33), media (31), gatekeep (27), artist (23), work (21), way (18), compani (17), product (17), play (16), blog (16), countri (15), 2006 (15), song (15), station (15), blogger (15), |
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Name: American Sociological Association URL: http://www.asanet.org
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Citation:
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MLA Citation:
| Mikulewicz, Alex. "Digital Gatekeeping:The Production of Culture, the Internet and the Music Industry" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City, Aug 11, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p182931_index.html> |
APA Citation:
| Mikulewicz, A. , 2007-08-11 "Digital Gatekeeping:The Production of Culture, the Internet and the Music Industry" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p182931_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: In his work “Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems,” Paul Hirsch discusses the way producers of cultural products co-opt media gatekeepers such as book reviewers and radio DJs. With the rise of internet media, a new set of cultural gatekeepers including bloggers, and online radio programmers have appeared. Because entry to this field is more open than with traditional media it has been suggested that these new tastemakers operate in more democratic ways. I examine whether Hirsh’s findings about the operations of media gatekeepers hold true today regarding online media. In my research I conducted two ethnographies, the first interning at an independent record label where I was able to see firsthand the way labels work to co-opt members of the new media, the second observing the public face the industry put on these developments at the CMJ Music Marathon, a music industry conference held annually. I found that despite the differences between traditional and internet media, the new gatekeepers operated in many of the same ways Hirsch described where labels were able to pay either implicitly or explicitly to get their products featured. |
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PDF |
| Page count: |
17 |
| Word count: |
4205 |
| Text sample: |
| Digital Gatekeeping: The Production of Culture the Internet and the Music Industry Alex Mikulewicz Mary Washington College University of Mary Washington December 13 2006 Abstract 2 In his work “Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems ” Paul Hirsch discusses the way producers of cultural products co-opt media gatekeepers such as book reviewers and radio DJs. With the rise of internet media a new set of cultural gatekeepers including bloggers and online radio programmers have |
| (2006). Digital Domination 2006. CMJ Music Marathon. Lincoln Center Avery Fisher Hall New York City NY. 1 November 2006. Peterson Richard A. and John Ryan. (2004) “The Disembodied Muse: Music in the Age of the Internet.” Society Online: The Internet in Context. Howard Philip N. and Steve Jones. Thousand Oaks: Sage Publications. 223-236. 17 Peterson Richard A. (1978) “The Production of Cultural Change: The Case of Contemporary Country Music”. Social Research. Summer 1978. Vol. 45 2. Wolk Douglas. (2005) |
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