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Navigating the Minefield: The Effects of Competition, Opposition, and Social Movement Organization Media Strategies on Media Coverage Outcomes in the Abortion Debate

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Abstract:

Movement outcomes, in part, are a reflection of the tactics, strategies, and opportunities of activists and their opponents. While scholars have emphasized the importance of coalitions in movement success, they have ignored the role that competiton plays in shaping opportunities and outcomes over time. This paper analyzes the role of competitors, or like-minded actors, in media coverage outcomes of four social movement organizations in the abortion debate from 1980 to 2000. Drawing on archival data, interviews with activists and journalists, and a content analysis of 1,424 media stories, the analysis shows that competitors are as important as opponents and media strategy in determining media opportunities and coverage outcomes. The implications of the analyses for social movement theory and for the understanding of how both cooperation and competition affect different kinds of outcomes are discussed.

Most Common Document Word Stems:

media (255), activist (180), organ (170), abort (135), nrlc (103), pro (102), movement (90), issu (86), life (81), journalist (79), ppfa (74), coverag (72), public (72), group (70), strategi (67), pro-lif (67), cwa (63), time (62), use (60), minefield (60), navig (59),

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coalitions and competition, movement-countermovement dynamics, mass media, abortion
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Name: American Sociological Association
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MLA Citation:

Rohlinger, Deana. "Navigating the Minefield: The Effects of Competition, Opposition, and Social Movement Organization Media Strategies on Media Coverage Outcomes in the Abortion Debate" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA, Aug 12, 2005 <Not Available>. 2008-10-23 <http://www.allacademic.com/meta/p19263_index.html>

APA Citation:

Rohlinger, D. , 2005-08-12 "Navigating the Minefield: The Effects of Competition, Opposition, and Social Movement Organization Media Strategies on Media Coverage Outcomes in the Abortion Debate" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA Online <PDF>. 2008-10-23 from http://www.allacademic.com/meta/p19263_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Movement outcomes, in part, are a reflection of the tactics, strategies, and opportunities of activists and their opponents. While scholars have emphasized the importance of coalitions in movement success, they have ignored the role that competiton plays in shaping opportunities and outcomes over time. This paper analyzes the role of competitors, or like-minded actors, in media coverage outcomes of four social movement organizations in the abortion debate from 1980 to 2000. Drawing on archival data, interviews with activists and journalists, and a content analysis of 1,424 media stories, the analysis shows that competitors are as important as opponents and media strategy in determining media opportunities and coverage outcomes. The implications of the analyses for social movement theory and for the understanding of how both cooperation and competition affect different kinds of outcomes are discussed.

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Document Type: PDF
Page count: 69
Word count: 18735
Text sample:
Navigating the Minefield Navigating the Minefield: The Effects of Competition Opposition and Social Movement Organization Media Strategies on Media Coverage Outcomes in the Abortion Debate* By Deana A. Rohlinger Assistant Professor Florida State University Department of Sociology 516 Bellamy Tallahassee FL 32306-2270 Phone: (850) 644-3067 E-mail: drohling@mailer.fsu.edu Running Head: Navigating the Minefield *I would like to thank Jill Quadagno Irene Padavic Larry Isaac David Meyer Dave Snow Cal Morrill and Helen Ingram for their feedback on this draft. Funding
and Who’s "Out": State Fragmentation and the Struggle over Gay Rights 1974-1999." Social Problems 48:386-410. Wolfsfeld Gadi. 1984. "Collective Political Action and Media Strategy." Journal of Conflict Resolution 28:363-381. Zald Mayer. 2003. "The Future of Social Movements." in Social Movements in an Organizational Society: Collected Essays edited by M. Zald and J. McCarthy. New Brunswick: Transaction Publishers. Zald Mayer and John McCarthy. 1987. "Social Movement Industries: Competition and Conflict Among SMOs." Pp. 161-180 in Social Movements in an Organizational


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