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The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs |
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Abstract:
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The purpose of this paper is to present the results of a study that assessed effective message characteristics by further examining the role of emotional arousal in anti-drug PSAs. Key findings of this study suggest that guilt arousal and empathic attentiveness are significant predictors of perceived message effectiveness after controlling for other emotions and traditional predictors of drug use. Implications for drug prevention message design and effectiveness are addressed. |
Most Common Document Word Stems:
drug (255), emot (219), messag (193), guilt (150), use (148), psas (147), p (142), effect (136), anti (114), anti-drug (113), r (95), behavior (80), arous (74), studi (74), research (73), perceiv (72), 1 (72), psa (66), attent (62), m (55), feel (54), |
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Association:
Name: NCA 93rd Annual Convention
URL: http://www.natcom.org
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Citation:
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MLA Citation:
| Harris, Melissa. "The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p195802_index.html> |
APA Citation:
| Harris, M. , 2007-11-15 "The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs" Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p195802_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The purpose of this paper is to present the results of a study that assessed effective message characteristics by further examining the role of emotional arousal in anti-drug PSAs. Key findings of this study suggest that guilt arousal and empathic attentiveness are significant predictors of perceived message effectiveness after controlling for other emotions and traditional predictors of drug use. Implications for drug prevention message design and effectiveness are addressed. |
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| Document Type: |
PDF |
| Page count: |
67 |
| Word count: |
14406 |
| Text sample: |
| Emotion in Anti-Drug PSAs 1 Running head: THE ROLE OF EMOTION IN ANTI-DRUG PSAS The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs Emotion in Anti-Drug PSAs 2 Abstract The purpose of this paper is to present the results of a study that assessed effective message characteristics by further examining the role of emotional arousal in anti-drug PSAs. Specifically the main purpose of this study |
| .014** **** p ≤ .001; *** p ≤ .01; ** p ≤ .05; * p ≤ .10 Emotion in Anti-Drug PSAs 66 Table 16 RQ3: Hierarchical Regression of Behavioral Intentions Step Predictors B SE β adj. R² 1 Attitudes -.583 .086 -.506**** Beliefs -.060 .094 -.042 Subjective Norms -.390 .156 -.172*** Self-Efficacy -.413 .140 -.178*** .551 **** p ≤ .001; *** p ≤ .01; ** p ≤ .05; * p ≤ .10 Emotion in Anti-Drug PSAs 67 |
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