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Association: Name: Association for Education in Journalism and Mass Communication URL: http://www.aejmc.org
Citation: URL: http://www.allacademic.com/meta/p202953_index.html Direct Link: HTML Code:

Shen, Fei. "Intra-media Interaction: The Multiplicative Effects of News Media Use on Political Knowledge" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007 <Not Available>. 2008-10-09 <http://www.allacademic.com/meta/p202953_index.html>

Shen, F. , 2007-08-08 "Intra-media Interaction: The Multiplicative Effects of News Media Use on Political Knowledge" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC Online <PDF>. 2008-10-09 from http://www.allacademic.com/meta/p202953_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: A secondary analysis of three data sets revealed that media use not only has independent impact on political knowledge, but also creates joint effects across different programs within a certain type of medium and across different types of media outlets. Network television news use and late night comedy program use were found to have a contributory effect on people�s general political knowledge and issue knowledge; that is, heavy television news viewers learned more from late night comedy programs than light television news users did. By contrast, newspaper and online news use exhibited a negative interaction in predicting knowledge. A similar negative interaction pattern was also suggested between television news and online news uses. However, contrary to expectations, no significant interaction was found between the two traditional news outlets, television and newspaper. This study contributes to understanding the full range of media influences on political knowledge by raising an issue of intra-media interaction.

Testing the Knowledge Gap Hypothesis in South Korea: Traditional News Media, the Internet, and Political Learning

Confusion or Enlightenment? How Exposure to Disagreement Moderates the Effects of Political Discussion and Media Use on Candidate Knowledge

Measuring Exposure to Political Information Through the News Media: Comparing Questions About Last Week and About the Typical Week

The Effects of Online Media on Political Communication and PR Process in 2007 Elections in Turkey