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Assessing student learning outcomes in the advertising campaigns course: What do students learn and how can we measure it? |
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Abstract:
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This paper investigates how educators can develop a sustainable plan to measure student learning in the campaigns course as an appropriate starting point for program assessment. The authors developed an assessment model for teaching and learning and used it in a mixed methods study to explore the differences between grading and learning, which led to course improvement. Students listed skills related to professional, interpersonal, and personal development as primary learning outcomes of the campaigns course. |
Most Common Document Word Stems:
learn (153), student (148), assess (132), cours (105), campaign (76), advertis (53), grade (51), develop (46), skill (37), educ (37), measur (34), outcom (33), studi (31), object (30), profession (30), evalu (29), faculti (29), communic (28), person (27), import (25), program (24), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Hachtmann, Frauke., Mitchell, Nancy. and Shipley, Linda. "Assessing student learning outcomes in the advertising campaigns course: What do students learn and how can we measure it?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p203225_index.html> |
APA Citation:
| Hachtmann, F. , Mitchell, N. and Shipley, L. , 2007-08-08 "Assessing student learning outcomes in the advertising campaigns course: What do students learn and how can we measure it?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC Online <APPLICATION/OCTET-STREAM>. 2008-12-11 from http://www.allacademic.com/meta/p203225_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper investigates how educators can develop a sustainable plan to measure student learning in the campaigns course as an appropriate starting point for program assessment. The authors developed an assessment model for teaching and learning and used it in a mixed methods study to explore the differences between grading and learning, which led to course improvement. Students listed skills related to professional, interpersonal, and personal development as primary learning outcomes of the campaigns course. |
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| Campaigns Assessment 1 Running head: CAMPAIGNS ASSESSMENT Assessing student learning outcomes in the advertising campaigns course: What do students learn and how can we measure it? Frauke Hachtmann Nancy Mitchell and Linda Shipley University of Nebraska-Lincoln Campaigns Assessment 2 Abstract This paper investigates how educators can develop a sustainable plan to measure student learning in the campaigns course as an appropriate starting point for program assessment. The authors developed an assessment model for teaching and learning and used it |
| before graduation through campus media and internships (Relevant to ACEJMC Standard 2) 5. Advertising students should be proficient in using equipment and technology they will use in their careers (Relevant to ACEJMC Standard 2). Campaigns Assessment 30 6. Advertising programs should be assessed using multiple measures which could include: • Participation in regional and national competitions such as the National Student Competition ADDYs and competitive internship programs • Capstone papers • Journals and reflection pieces • Focus groups • |
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