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Political Posters and Democratic Election Campaigns: An Experimental Approach to Poster Effects on Individual Voters' Attitudes and Behavior in France |
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Abstract:
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Social Dominance Theory by Sidanius and Pratto (1999) assumes the difference between men and women in social dominance orientation (SDO) to be invariant. In fact several studies have shown men to be more social dominance oriented than women across a variety of cultures. However studies on political socialization give ground for the assumption that the link between gender, dominance and social differentiation depends on the impact political socialization. This will be shown by several studies mainly conducted in Germany. Especially results of four probability surveys on group-focus enmity (each n = 2.700) demonstrate gender differences in SDO. But unexpectedly, the results show higher SDO values among women than men. To test the impact of political socialization various variables of different socialization contexts are included in the analyses. Especially differences between East and West German elderly samples are considered to test the impact of different political socializations. Interactions with age and education indicate that the reversed gender gap is found primarily among older, less-educated East German women, while the gender gap with lower dominant women and higher dominant men shows up especially in student samples. These unusual findings reflect a struggle for status on the part of members of a low status group who consider group-based hierarchy as the most promising option to be relatively better-off themselves. We propose to understand the link between social dominance and social differentiation as reflections of different status aspirations which significantly occur during passages of status change. |
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Association:
Name: International Society of Political Psychology URL: http://ispp.org
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Citation:
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MLA Citation:
| Dumitrescu, Delia. "Political Posters and Democratic Election Campaigns: An Experimental Approach to Poster Effects on Individual Voters' Attitudes and Behavior in France" Paper presented at the annual meeting of the International Society of Political Psychology, Classical Chinese Garden, Portland, Oregon USA, <Not Available>. 2008-10-09 <http://www.allacademic.com/meta/p204746_index.html> |
APA Citation:
| Dumitrescu, D. "Political Posters and Democratic Election Campaigns: An Experimental Approach to Poster Effects on Individual Voters' Attitudes and Behavior in France" Paper presented at the annual meeting of the International Society of Political Psychology, Classical Chinese Garden, Portland, Oregon USA <Not Available>. 2008-10-09 from http://www.allacademic.com/meta/p204746_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: Social Dominance Theory by Sidanius and Pratto (1999) assumes the difference between men and women in social dominance orientation (SDO) to be invariant. In fact several studies have shown men to be more social dominance oriented than women across a variety of cultures. However studies on political socialization give ground for the assumption that the link between gender, dominance and social differentiation depends on the impact political socialization. This will be shown by several studies mainly conducted in Germany. Especially results of four probability surveys on group-focus enmity (each n = 2.700) demonstrate gender differences in SDO. But unexpectedly, the results show higher SDO values among women than men. To test the impact of political socialization various variables of different socialization contexts are included in the analyses. Especially differences between East and West German elderly samples are considered to test the impact of different political socializations. Interactions with age and education indicate that the reversed gender gap is found primarily among older, less-educated East German women, while the gender gap with lower dominant women and higher dominant men shows up especially in student samples. These unusual findings reflect a struggle for status on the part of members of a low status group who consider group-based hierarchy as the most promising option to be relatively better-off themselves. We propose to understand the link between social dominance and social differentiation as reflections of different status aspirations which significantly occur during passages of status change. |
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