Author's Keywords: Affirmative Action, Framing, California Civil Rights Initiative	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Sociological Association URL: http://www.asanet.org
Citation: URL: http://www.allacademic.com/meta/p20664_index.html Direct Link: HTML Code:

Rodriguez, Marnie. and Hall, Elaine. "Ending Affirmative Action: Public Opinion and Media Depiction of the California Civil Rights Initiative" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA, Aug 12, 2005 <Not Available>. 2008-12-12 <http://www.allacademic.com/meta/p20664_index.html>

Rodriguez, M. S. and Hall, E. J. , 2005-08-12 "Ending Affirmative Action: Public Opinion and Media Depiction of the California Civil Rights Initiative" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA Online <PDF>. 2008-12-12 from http://www.allacademic.com/meta/p20664_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Since its inception in the 1960s, affirmative action (AA) has been framed in various ways by popular media. In this paper, we analyze 36 popular press articles that covered the California Civil Rights Initiative (CCRI), a referendum to remove preferential treatment in hiring, education, or government contracts based on characteristics such as race or gender. We content analyze media frames in the popular press coverage of AA and CCRI during the onset of the policy debate in 1995, and investigate patterns in 157 public opinion polls during the same time frame to determine if public opinion supports or challenges the media frames. The vast majority of press coverage of CCRI included frames that express anti affirmative action views, especially ones that denounce preferential treatment in some way. However, our analysis of public opinion data suggests that people were more supportive of affirmative action than framing of the issue would suggest, but that respondents were likely to question preferential treatment for unqualified candidates.

The Invisible Damsel: Differences in How National Media Outlets Framed the Coverage of Missing Black and White Women in the Mid-2000s

Middleman Minorities in Black-White Affirmative Action Debate

Survey Questions, Issue Framing, and Public Support for School Vouchers