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Social Networks, Electoral Preferences, and Vote Choice in the 2006 Mexican Election

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Abstract:

This paper shows that social network effects were significant in voting decisions during the 2006 Mexican presidential election. Political information was transmitted by means of local networks, mainly through personal intercommunication among voters and conformity effects. These conformity effects were geographically constrained to the perception of the local majority in the neighborhood where voters inhabit. The local network effects operated principally for the two leading candidates (Manuel Lopez Obrador, the leftist candidate and Felipe Calderon, the rightist candidate). We find that the local majority (i.e. the candidate who was perceived as the winner in the neighborhood) had a compensatory effect that served to overcome political disagreements among voters when they talked about candidates. In particular, the paper shows that the candidature of Lopez Obrador developed more dependence on the political information transmitted by local networks. This finding is reflected in the proposition that Lopez Obrador sympathizers tended to substitute “formal information” (mass media) by the “informal information” that their local network provided. This argument runs in accordance with the main strategic campaign of the PRD (the leftist party which postulated Obrador), which at the beginning of the campaign focused in a territorial strategy concentrated in those neighborhoods with greater support.

Most Common Document Word Stems:

effect (86), vote (85), social (69), polit (55), interact (53), inform (50), neighborhood (42), voter (40), network (39), candid (34), obrador (32), choic (30), local (29), model (29), elector (28), conform (27), major (26), decis (26), calderon (23), elect (22), 0.000 (20),

Author's Keywords:

social networks, conformity effects, electoral choice, Mexican elections
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MLA Citation:

Valdivia, Marcos. "Social Networks, Electoral Preferences, and Vote Choice in the 2006 Mexican Election" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p209462_index.html>

APA Citation:

Valdivia, M. , 2007-08-30 "Social Networks, Electoral Preferences, and Vote Choice in the 2006 Mexican Election" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <APPLICATION/PDF>. 2008-12-11 from http://www.allacademic.com/meta/p209462_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper shows that social network effects were significant in voting decisions during the 2006 Mexican presidential election. Political information was transmitted by means of local networks, mainly through personal intercommunication among voters and conformity effects. These conformity effects were geographically constrained to the perception of the local majority in the neighborhood where voters inhabit. The local network effects operated principally for the two leading candidates (Manuel Lopez Obrador, the leftist candidate and Felipe Calderon, the rightist candidate). We find that the local majority (i.e. the candidate who was perceived as the winner in the neighborhood) had a compensatory effect that served to overcome political disagreements among voters when they talked about candidates. In particular, the paper shows that the candidature of Lopez Obrador developed more dependence on the political information transmitted by local networks. This finding is reflected in the proposition that Lopez Obrador sympathizers tended to substitute “formal information” (mass media) by the “informal information” that their local network provided. This argument runs in accordance with the main strategic campaign of the PRD (the leftist party which postulated Obrador), which at the beginning of the campaign focused in a territorial strategy concentrated in those neighborhoods with greater support.

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Document Type: application/pdf
Page count: 16
Word count: 5338
Text sample:
Social Networks Electoral Preferences and Vote Choice in the 2006 Mexican Election Ulises Beltrán1 Marcos Valdivia2 (work on progress please do not quote) Paper presented at the panel Political Contact Mobilization and the Dynamics of Elections during the 2007 meeting of the American Political Association Chicago Illinois. Abstract This paper shows that social network effects were significant in voting decisions during the 2006 Mexican presidential election. Political information was transmitted by means of local networks mainly through personal intercommunication
Possibility of Election Predictions.” Public Opinion Quarterly 18: 245-253. Villalta y Perdomo C.J. (2004) “The local context and the spatial diffusion of multiparty competition in Urban Mexico 1994-2000” Political Geography 23: 403-423. 15 Zuckerman Alan S; Kotler A. Laurence y Lucas A. Swaine (1998) “Anchoring political preferences: The structural bases of stable electoral preferences and political attitudes in Britain” European Journal of Political Research 33: 285-321. Young H. Peyton. (1998). Individual Strategy and Social Structure Princeton: Princeton University Press.


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