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The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building

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Abstract:

This study focuses on the competition over international agenda building and frame building as the main step within the public diplomacy process. It is the first analysis of a multi-actor contest over agenda and frame building in foreign media, focusing on two strategic acts of public diplomacy, (1) Israel's disengagement from Gaza, and (2) the 2006 general elections in the Palestinian Authority. We examine the success of the actors in promoting their agenda or and frames to a sample of media in the US and Britain. We find a complex media arena, which includes antagonist actors, foreign governments, and the media as additional actors, each trying to promote its own agenda and frames. Cultural and political congruence between a foreign country and an antagonist who launches a dramatic event gives that antagonist an advantage over its rival actor. However, the antagonist actor still needs to compete with the agenda and frames of foreign governments and media organizations.

Most Common Document Word Stems:

frame (160), media (149), palestinian (110), actor (88), israel (87), polit (70), agenda (65), us (61), govern (61), intern (60), foreign (51), isra (49), promot (41), public (40), issu (39), uk (38), imag (38), build (37), communic (37), disengag (34), period (32),

Author's Keywords:

agenda building, frame building, frame contest, public diplomacy, soft power
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Name: American Political Science Association
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MLA Citation:

Sheafer, Tamir. and Gabay, Itay. "The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL, Aug 30, 2007 <Not Available>. 2008-10-08 <http://www.allacademic.com/meta/p210633_index.html>

APA Citation:

Sheafer, T. and Gabay, I. , 2007-08-30 "The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building" Paper presented at the annual meeting of the American Political Science Association, Hyatt Regency Chicago and the Sheraton Chicago Hotel and Towers, Chicago, IL Online <PDF>. 2008-10-08 from http://www.allacademic.com/meta/p210633_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study focuses on the competition over international agenda building and frame building as the main step within the public diplomacy process. It is the first analysis of a multi-actor contest over agenda and frame building in foreign media, focusing on two strategic acts of public diplomacy, (1) Israel's disengagement from Gaza, and (2) the 2006 general elections in the Palestinian Authority. We examine the success of the actors in promoting their agenda or and frames to a sample of media in the US and Britain. We find a complex media arena, which includes antagonist actors, foreign governments, and the media as additional actors, each trying to promote its own agenda and frames. Cultural and political congruence between a foreign country and an antagonist who launches a dramatic event gives that antagonist an advantage over its rival actor. However, the antagonist actor still needs to compete with the agenda and frames of foreign governments and media organizations.

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Associated Document Available American Political Science Association

Document Type: PDF
Page count: 32
Word count: 8499
Text sample:
The Media and Public Diplomacy A The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building Running Head: The Media and Public Diplomacy Tamir Sheafer Department of Communication and Department of Political Science The Hebrew University of Jerusalem Mount Scopus Jerusalem 91905 Israel. msstamir@mscc.huji.ac.il Itay Gabay Department of Communication The Hebrew University of Jerusalem Prepared for delivery at the 2007 Annual Meeting of the American Political Science Association. Copyright by the American Political Science
Distance between (x1 y1) and (x2 y2) (Euclidean distance) = √ [(x1- x2)² + (y1 - y2)²]. x The dates of the four stages were based upon the main events taking place during the duration of the research. The disengagement started with the Israeli pull out from Gaza strip on August 15th 2005 and ended with the pull out parts of the West Bank on August 22nd. The main process of the Palestinian general election (January 25th 2006) began


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