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Association:
Name: Southern Political Science Association URL: http://www.spsa.net
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Citation:
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MLA Citation:
| Latimer, Christopher. "The Potential of the Internet as a Campaign Tool: The Relationship Between Incumbency, Political Party, Election Outcomes and the Relative Quality of Campaign Websites" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA, Jan 09, 2008 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p213372_index.html> |
APA Citation:
| Latimer, C. , 2008-01-09 "The Potential of the Internet as a Campaign Tool: The Relationship Between Incumbency, Political Party, Election Outcomes and the Relative Quality of Campaign Websites" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA <Not Available>. 2008-12-11 from http://www.allacademic.com/meta/p213372_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This research considers the growing potential of the Internet in elections at the sub-presidential level. I attempt to discover whether the Internet can be used as an effective tool in campaigns and elections. My research closely examines candidate Internet Websites on several dimensions of quality, comparing the sites of incumbents, challengers, and third-party candidates. Using a sample of sites collected in the 2002 election, I carefully develop a comprehensive tool to assess Internet quality. I identify five dimensions of candidate websites using both analytical criteria and statistical checks. The Internet quality index reflects attention to both scholarly research regarding information technology and literature on political campaigns and elections. The analysis includes a careful reporting of the construction and final dimensions of an Internet Quality Measure. |
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