Author's Keywords: Influence of presumed influence, third-person effect, advertising, adolescents, materialism	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p231815_index.html Direct Link: HTML Code:

Chia, Stella. "How Social Influence Mediates the Effects of Advertising on Adolescents’ Materialism" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2008-12-10 <http://www.allacademic.com/meta/p231815_index.html>

Chia, S. C. , 2008-05-21 "How Social Influence Mediates the Effects of Advertising on Adolescents’ Materialism" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. 2008-12-10 from http://www.allacademic.com/meta/p231815_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: In this study, we examine the interplay between media influence and social influence on adolescents’ materialism. We proposed a theoretical framework that begins with how adolescents estimate influence of advertising on their parents and friends and then facilitates an examination of how the perceived influence on parents and friends, in turn, influences adolescents’ own materialistic values. The findings show that exposure to advertising does not have a direct effect on adolescents’ materialistic values. However, there is an indirect effect of advertising on adolescents’ materialistic values. This indirect effect is mediated by adolescents’ perception of advertising influence on their friends but not by adolescents’ perception of advertising influence on their parents.

Peer influences on risk behavior: a network study of social influence among adolescents in Flemish secondary schools

How peer influence mediates media influence on adolescent sexual behavior

The Influence of Early Adolescents’ Television Viewing on Perceived Reality: The Roles of Parental Mediation and Peer Interaction