Author's Keywords: Incongruent information motivated information processing	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p233802_index.html Direct Link: HTML Code:

Chung, Sungeun., Waks, Leah., Meffert, Michael., Velazquez, Ana. and Waheed, Moniza. "When My Favorite Candidate Opposes My Favorite Position on an Issue: The Effect of Incongruent Messages on Attitude Change Toward the Issue and Toward the Source" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 <Not Available>. 2008-12-10 <http://www.allacademic.com/meta/p233802_index.html>

Chung, S. , Waks, L. , Meffert, M. F., Velazquez, A. I. and Waheed, M. , 2008-05-21 "When My Favorite Candidate Opposes My Favorite Position on an Issue: The Effect of Incongruent Messages on Attitude Change Toward the Issue and Toward the Source" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <APPLICATION/PDF>. 2008-12-10 from http://www.allacademic.com/meta/p233802_index.html

Publication Type: Extended Abstract Abstract: The present study analyzes the effect of persuasive communication both on attitudes toward the issue and attitudes toward the source, particularly in political communication context. Based on the cognitive dissonance theory and motivated information processing, it is expected that when responding to incongruent messages, voters with strong party identification show less attitude change toward the candidates but greater attitude change toward the issue than voters with weak party identification (H1); the stronger initial issue position, the less attitude change toward the issue, but the greater attitude change toward the candidates (H2); voters with strong party identification and strong initial issue position will show a greater variation for both attitudes toward the candidates and toward the issue (H4). To test hypotheses, incongruent information about gun control (Study 1) and abortion (Study 2) is presented based on party identification and initial issue position. Attitudes toward the candidates and attitude toward the issue are measured after message exposure. Data collection will be completed by November 6, 2007.

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