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Can You Hear Me Now? A Time Series Analysis of the Effects of Communication Technology on the Complexity of Presidential Rhetoric |
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Abstract:
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It is an indubitable fact that technology has changed communication. Correspondingly, technology has affected the way leaders communicate with their electorate. While many scholars in the field of political science have endeavored to explain how advances in communication affect campaigning, civic engagement, and political decision-making, there has been little systematic study of how advances in communication technology affect the management of political rhetoric. In other words, as communication technology increases the availability and visibility of leaders to audiences around the globe, do rhetorical techniques shift to accommodate these new variables? To further investigate this question we have collected managed rhetorical speeches (any non-spontaneous oral remarks) from the following Presidents: Herbert Hoover, Franklin D. Roosevelt, Harry Truman, Dwight Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, George H.W. Bush, William Clinton, and George W. Bush. We will use Leadership Trait Analysis (LTA), an automated at-a-distance technique which is traditionally used to uncover pertinent personality variables from leader’s spontaneous speech. LTA uses spontaneous material to circumvent the problem of ghost-writing and to ensure that the responses procured are in fact a representation of the leader’s personality traits and not a product of strategic grooming. Because our research objective focuses on this “groomed” rhetoric, however, we use LTA to glean conceptual complexity scores from prepared presidential rhetoric from 1929 to 2006. We will then use time-series analysis (ARIMA) to differentiate the effects of several technological advancements on managed presidential rhetorical complexity including the introduction of the radio, television, cable, cable news network, and the internet. We hypothesize that conceptual complexity scores will increase steadily over-time as technology progresses so as to accommodate the increase in audience heterogeneity. |
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complex (98), rhetor (75), leader (63), time (60), presidenti (56), manag (55), presid (51), polit (45), speech (44), conceptu (43), seri (39), score (39), use (38), tetlock (37), analysi (37), person (35), increas (34), audienc (33), address (29), anderson (29), searl (29), |
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Name: ISA's 49th ANNUAL CONVENTION, BRIDGING MULTIPLE DIVIDES URL: http://www.isanet.org
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Citation:
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MLA Citation:
| Anderson, Robert. and Searles, Kathleen. "Can You Hear Me Now? A Time Series Analysis of the Effects of Communication Technology on the Complexity of Presidential Rhetoric" Paper presented at the annual meeting of the ISA's 49th ANNUAL CONVENTION, BRIDGING MULTIPLE DIVIDES, Hilton San Francisco, SAN FRANCISCO, CA, USA, Mar 26, 2008 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p251893_index.html> |
APA Citation:
| Anderson, R. and Searles, K. E. , 2008-03-26 "Can You Hear Me Now? A Time Series Analysis of the Effects of Communication Technology on the Complexity of Presidential Rhetoric" Paper presented at the annual meeting of the ISA's 49th ANNUAL CONVENTION, BRIDGING MULTIPLE DIVIDES, Hilton San Francisco, SAN FRANCISCO, CA, USA Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p251893_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: It is an indubitable fact that technology has changed communication. Correspondingly, technology has affected the way leaders communicate with their electorate. While many scholars in the field of political science have endeavored to explain how advances in communication affect campaigning, civic engagement, and political decision-making, there has been little systematic study of how advances in communication technology affect the management of political rhetoric. In other words, as communication technology increases the availability and visibility of leaders to audiences around the globe, do rhetorical techniques shift to accommodate these new variables? To further investigate this question we have collected managed rhetorical speeches (any non-spontaneous oral remarks) from the following Presidents: Herbert Hoover, Franklin D. Roosevelt, Harry Truman, Dwight Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, George H.W. Bush, William Clinton, and George W. Bush. We will use Leadership Trait Analysis (LTA), an automated at-a-distance technique which is traditionally used to uncover pertinent personality variables from leader’s spontaneous speech. LTA uses spontaneous material to circumvent the problem of ghost-writing and to ensure that the responses procured are in fact a representation of the leader’s personality traits and not a product of strategic grooming. Because our research objective focuses on this “groomed” rhetoric, however, we use LTA to glean conceptual complexity scores from prepared presidential rhetoric from 1929 to 2006. We will then use time-series analysis (ARIMA) to differentiate the effects of several technological advancements on managed presidential rhetorical complexity including the introduction of the radio, television, cable, cable news network, and the internet. We hypothesize that conceptual complexity scores will increase steadily over-time as technology progresses so as to accommodate the increase in audience heterogeneity. |
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PDF |
| Page count: |
28 |
| Word count: |
7396 |
| Text sample: |
| Anderson and Searles 1 Can you hear me now? A Time Series Analysis of the Effects of Communication Technology on the Complexity of Presidential Rhetoric Kathleen Searles ksearles@wsu.edu Washington State University Robert K. Anderson andersonrobertk@wsu.edu Washington State University Draft: March 18 2008 Abstract Technology has changed communication. Correspondingly technology has affected the way leaders communicate with their electorate. While many scholars in the field of political science have endeavored to explain how advances in communication affect campaigning civic engagement |
| Leader Appeal Leader Performance and the Motive Profiles of Leaders and Followers: A Study of American Presidents and Elections. Journal of Personality and Social Psychology. 52 196-202. Winter David G. Margaret G. Hermann Walter Weintraub and Stephen G. Walker (1991). The Personalities of Bush and Gorbachev Measured At-a-Distance: Procedures Portraits and Politics. Political Psychology. 12 215-245. Woolley John and Gerhard Peters The American Presidency Project [online]. Santa Barbara CA: University of California (hosted) Gerhard Peters (database). Available from World |
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Pardoning the President: Presidential and Media Framing in Political Scandals Over Time
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