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Issue Importance, Campaign Advertising, and Voter Turnout: A Study of the 2004 General Election |
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Abstract:
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I model turnout as a function of the interaction of issue importance and campaign advertising, finding that exposure to advertisements on issues a person cares about increases his or her propensity to vote. This finding holds across issues. |
Most Common Document Word Stems:
polit (71), campaign (69), ad (55), issu (53), advertis (49), vote (46), 1 (36), elect (34), voter (33), exposur (33), inform (28), nae (28), code (27), interest (27), 0 (26), american (26), particip (25), turnout (24), person (24), effect (24), import (23), |
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Association:
Name: MPSA Annual National Conference
URL: http://www.indiana.edu/~mpsa/
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Citation:
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MLA Citation:
| Deschamps, Lauren. "Issue Importance, Campaign Advertising, and Voter Turnout: A Study of the 2004 General Election" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2008-12-10 <http://www.allacademic.com/meta/p266998_index.html> |
APA Citation:
| Deschamps, L. M. , 2008-04-03 "Issue Importance, Campaign Advertising, and Voter Turnout: A Study of the 2004 General Election" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <APPLICATION/X-MSDOWNLOAD>. 2008-12-10 from http://www.allacademic.com/meta/p266998_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: I model turnout as a function of the interaction of issue importance and campaign advertising, finding that exposure to advertisements on issues a person cares about increases his or her propensity to vote. This finding holds across issues. |
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| Word count: |
6278 |
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| Issue Importance Campaign Advertising and Voter Turnout in the 2004 General Election1 Lauren Deschamps Graduate Student University of Notre Dame ldescham@nd.edu 1 Prepared for presentation at the 66th Annual Meeting of the Midwest Political Science Association Chicago IL April 3-6 2008. There is great debate in the literature on campaigns and elections as to what factors affect voter turnout and vote choice. Within this debate there is a smaller debate as to the effects of campaign advertising on political |
| Review 92(1):145-158. Verba Sidney Kay Schlozman and Henry Brady. 1995. Voice and Equality. Cambridge Massachusetts: Harvard University Press. Wattenberg Martin and Craig Brians. 1999. “Negative Campaign Advertising: Demobilizer or Mobilizer?” American Political Science Review 93(4):891-899. West Darrell M. 1994. “Political Advertising and News Coverage in the 1992 California U.S. Senate Campaigns.” Journal of Politics 56:1053-75. Wolfinger Raymond and Steven Rosenstone. 1980. Who Votes? New Haven Connecticut: Yale University Press. Zaller John. 1992. The Nature and Origins of Mass Opinion. |
Similar Titles:
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Radio Advertising in American Political Campaigns: The Persistance, Importance, and Effects of Narrowcasting
Who Will Vote? How And When Negative Campaigning Affects Voter Turnout
Effects of Political Knowledge, Interest, and Efficacy on College Voter Turnout
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