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Local Media, Public Opinion, and State Legislative Policies: Agenda Setting at the State Level

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Abstract:

This study aims to explore first-level agenda setting at the state level. In particular, it examines the relationships among media coverage of local newspapers, state-level public opinion and state legislative policies, in order to better understand mass media’s role in state policymaking. In addition, it also tests the intervening impact of two state level factors: state legislative professionalism and state political culture on the agenda setting effects.
This study includes a geographic scope of 18 U.S. states and a time period of 22 years from 1984 to 2006. The media agenda is largely represented by the news coverage of a state’s most popular newspaper (that has the highest circulation). The public agenda employs the state public’s response to the survey question of “What is the most important issue facing the state?” The policy agenda is defined by the number of bills that are introduced in the statehouse.
This study found a moderate and positive relationship between the newspaper agenda and the public agenda in five U.S. states from 1984 to 1997, a strong positive relationship between the newspaper agenda and the policy agenda in 15 U.S. states from 1989 to 2006, and a weak positive relationship between the public agenda and the policy agenda in South Carolina in 1989 and 1990. At the state level, state political culture moderates the degree of agenda-setting effects between the newspaper coverage and the legislative policies. In particular, the agenda-setting effects in the states of moralistic political culture are significantly stronger than those in the states of individualistic political culture.

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state (208), agenda (199), public (114), polici (87), media (81), set (71), polit (70), newspap (68), legisl (66), issu (65), level (55), studi (53), cultur (45), effect (44), profession (40), opinion (38), use (34), agenda-set (33), relationship (32), differ (31), among (27),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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MLA Citation:

tan, yue. and Weaver, David. "Local Media, Public Opinion, and State Legislative Policies: Agenda Setting at the State Level" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2008-12-10 <http://www.allacademic.com/meta/p271293_index.html>

APA Citation:

tan, y. and Weaver, D. , 2008-08-06 "Local Media, Public Opinion, and State Legislative Policies: Agenda Setting at the State Level" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2008-12-10 from http://www.allacademic.com/meta/p271293_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study aims to explore first-level agenda setting at the state level. In particular, it examines the relationships among media coverage of local newspapers, state-level public opinion and state legislative policies, in order to better understand mass media’s role in state policymaking. In addition, it also tests the intervening impact of two state level factors: state legislative professionalism and state political culture on the agenda setting effects.
This study includes a geographic scope of 18 U.S. states and a time period of 22 years from 1984 to 2006. The media agenda is largely represented by the news coverage of a state’s most popular newspaper (that has the highest circulation). The public agenda employs the state public’s response to the survey question of “What is the most important issue facing the state?” The policy agenda is defined by the number of bills that are introduced in the statehouse.
This study found a moderate and positive relationship between the newspaper agenda and the public agenda in five U.S. states from 1984 to 1997, a strong positive relationship between the newspaper agenda and the policy agenda in 15 U.S. states from 1989 to 2006, and a weak positive relationship between the public agenda and the policy agenda in South Carolina in 1989 and 1990. At the state level, state political culture moderates the degree of agenda-setting effects between the newspaper coverage and the legislative policies. In particular, the agenda-setting effects in the states of moralistic political culture are significantly stronger than those in the states of individualistic political culture.

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Document Type: PDF
Page count: 35
Word count: 8139
Text sample:
Local Media Public Opinion and State Legislative Policies: Agenda Setting at the State Level Yue Tan David H. Weaver Roy W. Howard Professor Indiana University Introduction This study aims to explore first-level agenda setting at the state level. In particular it examines the relationships among media coverage of local newspapers state-level public opinion and state legislative policies in order to better understand mass media’s role in state policymaking. In addition it also tests the intervening impact of two state
care” homeless poverty HIV ethics “civil rights” elderly welfare Education education Economy economy employment Taxes/spending tax Government government Technology/transportation technology/transportation Environment environment Note. * means whether a keyword is included in the category of social problem depends on if more than 5% of the public rate that item as the most important problem facing the state. 35


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