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Association: Name: Association for Education in Journalism and Mass Communication URL: http://www.aejmc.org
Citation: URL: http://www.allacademic.com/meta/p272810_index.html Direct Link: HTML Code:

Bortree, Denise. "Exploring adolescent-organization relationships: A study of effective maintenance strategies with adolescent volunteers" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2008-12-10 <http://www.allacademic.com/meta/p272810_index.html>

Bortree, D. , 2008-08-06 "Exploring adolescent-organization relationships: A study of effective maintenance strategies with adolescent volunteers" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2008-12-10 from http://www.allacademic.com/meta/p272810_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper reports on a study of the adolescent volunteer-nonprofit organization relationship. The study identified three key relationship maintenance strategies that influence an adolescent public – guidance, assurances and shared tasks. In addition, it identified the relationship quality outcome of control mutuality as playing a key role in the adolescent volunteer-nonprofit relationship. Control mutuality was more influenced by maintenance strategies than any other outcome, and it asserted the most influence on other relationships quality outcomes (trust, commitment and satisfaction). The study found that the level of quality that teens experienced in their volunteer-organization relationship predicted their likelihood to continue to volunteer, regardless of organization. Implications of this model for adolescent publics are discussed.

Admiring the organization: A study of the relational quality outcomes of the volunteer-nonprofit organization

Relational Approach to Public Diplomacy: Testing Applicability of Organization-Public Relationship Measures Between the U.S. Embassy in Seoul and South Korean College Students

Relationship Management in an Online Environment: Nonprofit Websites’ Use of Relational Maintenance Strategies with Child and Adolescent Publics

The Status of Organization-Public Relationship Research in Public Relations: Analysis of Published Articles Between 1985 and 2004