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Media effects on the vote for governing parties: The role of media bias and fluidity of the political context across European countries

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Abstract:

This paper seeks to offer a systematic theoretical and empirical account of the conflicting findings in extant research regarding the impact of mass media on election outcomes. Building on prior work by John Zaller, it considers the one-sidedness of media messages and political attitude strength among citizens as the most proximate determinants of media effects. The characteristics of political attitudes delimit the marge de maneuvre that the mass media may have in influencing citizens, while the characteristics of the media messages determine the degree to which there are observable media effects. The empirical test of these contingencies of media influence focuses on vote for governing parties across Europe (using the European Social Survey). Random-effects hierarchical non-linear models capture the interactions between micro- and macro-variables and selective exposure to mass media is controlled through an instrumental variable. The findings support some important tenets of the theory: highly volatile party systems, government control of the media and weak individual level partisanship are associated with stronger media effects. However, contrary to some expectations, pro-governmental bias on television turns out to be negatively associated with vote for the governing parties in more volatile contexts, suggesting that possibly beyond a certain point pro-governmental coverage in the media create boomerang effects.

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media (73), effect (40), polit (28), opinion (15), attitud (14), citizen (13), see (12), messag (10), influenc (10), model (10), mass (9), characterist (9), net (8), inform (8), focus (8), issu (8), also (7), particular (7), way (7), differ (7), make (6),
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Name: APSA 2008 Annual Meeting
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Popescu, Marina. "Media effects on the vote for governing parties: The role of media bias and fluidity of the political context across European countries" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts, Aug 28, 2008 <Not Available>. 2008-10-22 <http://www.allacademic.com/meta/p280077_index.html>

APA Citation:

Popescu, M. , 2008-08-28 "Media effects on the vote for governing parties: The role of media bias and fluidity of the political context across European countries" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts Online <APPLICATION/X-PDF>. 2008-10-22 from http://www.allacademic.com/meta/p280077_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper seeks to offer a systematic theoretical and empirical account of the conflicting findings in extant research regarding the impact of mass media on election outcomes. Building on prior work by John Zaller, it considers the one-sidedness of media messages and political attitude strength among citizens as the most proximate determinants of media effects. The characteristics of political attitudes delimit the marge de maneuvre that the mass media may have in influencing citizens, while the characteristics of the media messages determine the degree to which there are observable media effects. The empirical test of these contingencies of media influence focuses on vote for governing parties across Europe (using the European Social Survey). Random-effects hierarchical non-linear models capture the interactions between micro- and macro-variables and selective exposure to mass media is controlled through an instrumental variable. The findings support some important tenets of the theory: highly volatile party systems, government control of the media and weak individual level partisanship are associated with stronger media effects. However, contrary to some expectations, pro-governmental bias on television turns out to be negatively associated with vote for the governing parties in more volatile contexts, suggesting that possibly beyond a certain point pro-governmental coverage in the media create boomerang effects.

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Associated Document Available APSA 2008 Annual Meeting

Document Type: application/x-pdf
Page count: 36
Word count: 2146
Text sample:
Media effects on the vote for governing parties: The role of media bias and fluidity of the political context across European countries Marina Popescu Prepared for delivery at the 2008 Annual Meeting of the American Political Science Association August 28­31 2008 2 As Lipmann's classic observation has it ``the world we have to deal with politically is out of reach out of sight out of mind''. 1 The remoteness of politics from citizens' direct experiences means that the mass
held) delimit the marge de manoeuvre that the mass media may have in influencing political opinions attitudes and behaviour; and determine the magnitude of observable media effects in addition to and in interaction with (2) the characteristics of the media messages in terms of pluralism vs. one sidedness. 20 I extend the micro­logic of his model to the macro level and compare countries and media systems with its help. 21 In particular I propose to explicitly theorise and model


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