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How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005 |
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Abstract:
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This paper studies the persuasive power of mass media during an election campaign. Using the availability of a three-wave rolling panel from the UK election campaign in 2005 and matching respondents with content analysis data from commentary in newspapers they read, we are estimating the impact of political slant on party and leader evaluations. Controlling for socioeconomic factors and partisan predispositions, and employing a growth model for change (and additional analysis with a fixed effects model), it is established that praise and criticism in the press positively affects feelings towards a party or leader, while indicating that Labour and the Conseratives, as well as their leaders, may also benefit substantially from criticism of their direct opponents. |
Most Common Document Word Stems:
parti (209), media (172), campaign (149), newspap (106), effect (104), opinion (83), labour (77), polit (74), 0.000 (67), score (67), studi (65), respond (58), time (57), measur (54), impact (53), chang (53), model (50), data (50), elect (49), persuas (49), conserv (49), |
Author's Keywords:
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Elections, campaigns, media effects, media bias, multilevel modelling, fixed effects models |
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Association:
Name: APSA 2008 Annual Meeting URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Brandenburg, Heinz. and van Egmond, Marcel. "How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts, Aug 28, 2008 <Not Available>. 2008-10-22 <http://www.allacademic.com/meta/p281275_index.html> |
APA Citation:
| Brandenburg, H. and van Egmond, M. , 2008-08-28 "How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts Online <PDF>. 2008-10-22 from http://www.allacademic.com/meta/p281275_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper studies the persuasive power of mass media during an election campaign. Using the availability of a three-wave rolling panel from the UK election campaign in 2005 and matching respondents with content analysis data from commentary in newspapers they read, we are estimating the impact of political slant on party and leader evaluations. Controlling for socioeconomic factors and partisan predispositions, and employing a growth model for change (and additional analysis with a fixed effects model), it is established that praise and criticism in the press positively affects feelings towards a party or leader, while indicating that Labour and the Conseratives, as well as their leaders, may also benefit substantially from criticism of their direct opponents. |
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| Document Type: |
PDF |
| Page count: |
43 |
| Word count: |
13641 |
| Text sample: |
| Heinz Brandenburg (University of Aberdeen) Marcel van Egmond (University of Amsterdam) _____________________________________________________________________ MEDIA BIAS AND PARTISAN ATTITUDES STUDYING INDIVIDUAL-LEVEL EFFECTS OF POLITICAL COMMENTARY ON CHANGING PARTY EVALUATIONS DURING THE UK ELECTION CAMPAIGN IN 2005 _____________________________________________________________________ Paper prepared for delivery at the 2008 Annual Meeting of the American Political Science Association August 28-31 2008 1 Although aggregate time series and panels can generate estimates for the effects of specific events like the cross-sectional survey neither addresses the daily variation in |
| Tongue (eds) Labour’s Second Landslide. Manchester: Manchester University Press Yanovitzky Itzhak and Joseph N. Cappella (2001) “Content Effect of Call-In Political Talk Radio Shows on Their Audiences: Evidence from a Multi-Wave Panel Analysis” International Journal of Public Opinion Research 13(4) pp. 377-397 Zaller John (1992) The Nature and Origins of Mass Opinion. New York: Cambridge University Press Zaller John (1996) “The Myth of Massive Media Impact Revived: New Support for a Discredited Idea” in: D. Mutz R. Brody and |
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