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Revisiting the Mobilizing Effects of Mass Media and Social Networks on Voter Turnout: Findings from the 2000 Presidential Election

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Abstract:

Citizens’ participation in the political process is essential for a healthy democratic system. Because voting is considered a basic form of political expression of all citizens, the decreasing rate of electoral turnout is a key problem in the U.S. democracy. In order to develop strategies for increasing electoral turnout, it is important to gain a thorough understanding of its diverse predictors. The recent growth of Internet as a medium of political communication and changes in citizens’ media use call for revisiting the questions of media’s role in mobilizing voter turnout.
This investigation examines the effects of exposure to political information through media and interpersonal communication on voter turnout in the 2000 presidential election. The findings reveal that both media exposure and political discussion with members of social networks positively predicted electoral turnout in 2000, particularly in individuals who perceived the election as competitive. Within that group, the effect was most pronounced for individuals manifesting low political knowledge, low interest in the election, and weak party affiliation. People least affected by media and political discussion included the most knowledgeable, interested, and partisan voters. Finally, exposure to campaign information online predicted voter turnout more strongly than has exposure to any other medium.

Most Common Document Word Stems:

polit (175), media (145), turnout (109), elect (70), social (60), campaign (54), inform (54), variabl (54), exposur (48), discuss (47), vote (44), network (42), individu (40), effect (40), voter (40), particip (39), p (37), communic (35), model (33), internet (32), interest (31),

Author's Keywords:

media effects, presidential elections, turnout, social networks, political discussion
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Name: American Political Science Association
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http://www.apsanet.org


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MLA Citation:

Kopacz, Maria. and Volgy, Thomas. "Revisiting the Mobilizing Effects of Mass Media and Social Networks on Voter Turnout: Findings from the 2000 Presidential Election" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2008-12-12 <http://www.allacademic.com/meta/p41611_index.html>

APA Citation:

Kopacz, M. A. and Volgy, T. , 2005-09-01 "Revisiting the Mobilizing Effects of Mass Media and Social Networks on Voter Turnout: Findings from the 2000 Presidential Election" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <APPLICATION/PDF>. 2008-12-12 from http://www.allacademic.com/meta/p41611_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Citizens’ participation in the political process is essential for a healthy democratic system. Because voting is considered a basic form of political expression of all citizens, the decreasing rate of electoral turnout is a key problem in the U.S. democracy. In order to develop strategies for increasing electoral turnout, it is important to gain a thorough understanding of its diverse predictors. The recent growth of Internet as a medium of political communication and changes in citizens’ media use call for revisiting the questions of media’s role in mobilizing voter turnout.
This investigation examines the effects of exposure to political information through media and interpersonal communication on voter turnout in the 2000 presidential election. The findings reveal that both media exposure and political discussion with members of social networks positively predicted electoral turnout in 2000, particularly in individuals who perceived the election as competitive. Within that group, the effect was most pronounced for individuals manifesting low political knowledge, low interest in the election, and weak party affiliation. People least affected by media and political discussion included the most knowledgeable, interested, and partisan voters. Finally, exposure to campaign information online predicted voter turnout more strongly than has exposure to any other medium.

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Abstract Only All Academic Inc.
Associated Document Available American Political Science Association
Associated Document Available Political Research Online

Document Type: application/pdf
Page count: 30
Word count: 7493
Text sample:
Media Social Networks and Turnout 1 RUNNING HEAD: Media Social Networks and Turnout Revisiting the Effects of Mass Media and Social Networks on Voter Turnout: Findings from the 2000 Presidential Election Maria A. Kopacz University of Arizona Thomas J. Volgy University of Arizona Please direct all correspondence to Maria A. Kopacz kopacz@email.arizona.edu Prepared for delivery at the 2005 Annual Meeting of the American Political Science Association September 1-4 2005. Copyright by the American Political Science Association. Media Social Networks
political discussion No media exposure .91 .43 and no political discussion Internet and much .94 .57 political discussion Internet and no .87 .36 political discussion Probabilities with Internet variable No Internet and much .90 .43 political discussion No Internet and no .80 .25 political discussion


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