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My Page is Bigger than your Page: A Comparative Examination of E-Campaign Functionality and Strategy of 2004 Senate Candidate and State Party Sites |
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Abstract:
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Technological advances often cause political change, with the Internet’s impact on political parties and Senate candidates being no exception. Using qualitative analysis, this paper explores how state parties and Senate candidates utilized the Web in electoral strategy during the 2004 election. Based on in-depth interviews with 26 Web-oriented staff members, this research presents an insightful perspective on what purposes the Internet served, what Web-based tools were found most effective, and what tools were purposefully avoided. This study finds four common goals of party and candidate Web sites: mobilizing existing supporters, getting the message out, empowering existing supporters, and soliciting contributions. State parties stressed “party as service” through facilitating collaboration between constituency groups and serving as a pathway between constituents and government, while candidates stressed intimidating the opponent and communicating with the media. Implications of these findings are discussed. |
Most Common Document Word Stems:
parti (184), web (124), candid (119), polit (77), campaign (66), state (62), internet (62), site (61), onlin (48), page (48), import (43), senat (42), base (39), 2004 (39), social (37), elect (37), one (35), use (35), support (29), consid (28), interview (28), |
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Internet, Web politics, state parties, Senate candidates, 2004 election |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Cohen, Diana. "My Page is Bigger than your Page: A Comparative Examination of E-Campaign Functionality and Strategy of 2004 Senate Candidate and State Party Sites" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2008-10-09 <http://www.allacademic.com/meta/p41705_index.html> |
APA Citation:
| Cohen, D. T. , 2005-09-01 "My Page is Bigger than your Page: A Comparative Examination of E-Campaign Functionality and Strategy of 2004 Senate Candidate and State Party Sites" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <PDF>. 2008-10-09 from http://www.allacademic.com/meta/p41705_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Technological advances often cause political change, with the Internet’s impact on political parties and Senate candidates being no exception. Using qualitative analysis, this paper explores how state parties and Senate candidates utilized the Web in electoral strategy during the 2004 election. Based on in-depth interviews with 26 Web-oriented staff members, this research presents an insightful perspective on what purposes the Internet served, what Web-based tools were found most effective, and what tools were purposefully avoided. This study finds four common goals of party and candidate Web sites: mobilizing existing supporters, getting the message out, empowering existing supporters, and soliciting contributions. State parties stressed “party as service” through facilitating collaboration between constituency groups and serving as a pathway between constituents and government, while candidates stressed intimidating the opponent and communicating with the media. Implications of these findings are discussed. |
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9796 |
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| My Page is Bigger than your Page: A Comparative Examination of E-Campaign Functionality and Strategy of 2004 Senate Candidate and State Party Sites Diana Tracy Cohen Department of Political Science University of Florida 234 Anderson Hall Gainesville FL 32611-7325 Email: dtcohen@ufl.edu Prepared for delivery at the 2005 Annual Meeting of the American Political Science Association September 1 - September 4 2005. ABSTRACT Technological advances often cause political change with the Internet’s impact on political parties and Senate candidates being |
| What functions do you believe your Web site currently serves? 12. Were any of these functions recently developed in light of the 2004 election cycle? 13. Based on what your (party/campaign) experienced in the 2004 cycle on the 36 Web what advice will you take with you to future election cycles? If the party/candidate does not have a Web site: 14. What factors went into your decision not to have a Web page? 15. Do you feel this inhibits |
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