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Measuring Exposure to Political Information Through the News Media: Comparing Questions About Last Week and About the Typical Week

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Abstract:

Social scientists often measure the frequency with which people perform behaviors executed regularly throughout their daily lives, but there is no standard approach to this measurement task: some investigators have asked respondents about their behavior during a “usual” or “typical” day, week, or month, whereas others sought to describe the same sorts of behavior patterns by asking about the most recent day, week, or month. This paper compares the validity of “typical” week and “past” week reports for assessing habitual behavior patterns using data from the 1989 National Election Study Pilot, in which respondents were randomly assigned to report TV news program and newspaper exposure during either a typical week or the past week. The predictive validity of the measures was assessed using objective tests of current events knowledge and identification of political figures, as well as self-assessments of political knowledge. The typical week questions consistently manifested superior predictive validity, especially among the most educated respondents.
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Name: American Political Science Association
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http://www.apsanet.org


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URL: http://www.allacademic.com/meta/p59493_index.html
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MLA Citation:

Krosnick, Jon. and Chang, LinChiat. "Measuring Exposure to Political Information Through the News Media: Comparing Questions About Last Week and About the Typical Week" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL, Sep 02, 2004 <Not Available>. 2008-10-22 <http://www.allacademic.com/meta/p59493_index.html>

APA Citation:

Krosnick, J. A. and Chang, L. , 2004-09-02 "Measuring Exposure to Political Information Through the News Media: Comparing Questions About Last Week and About the Typical Week" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL Online <PDF>. 2008-10-22 from http://www.allacademic.com/meta/p59493_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Social scientists often measure the frequency with which people perform behaviors executed regularly throughout their daily lives, but there is no standard approach to this measurement task: some investigators have asked respondents about their behavior during a “usual” or “typical” day, week, or month, whereas others sought to describe the same sorts of behavior patterns by asking about the most recent day, week, or month. This paper compares the validity of “typical” week and “past” week reports for assessing habitual behavior patterns using data from the 1989 National Election Study Pilot, in which respondents were randomly assigned to report TV news program and newspaper exposure during either a typical week or the past week. The predictive validity of the measures was assessed using objective tests of current events knowledge and identification of political figures, as well as self-assessments of political knowledge. The typical week questions consistently manifested superior predictive validity, especially among the most educated respondents.

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Abstract Only All Academic Inc.
Associated Document Available American Political Science Association
Associated Document Available Political Research Online

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Similar Titles:
Measuring the Frequency of Regular Behaviors: Comparing the “Typical Week” to the “Past Week”

Warning: Use of Media Exposure Measures May Cause Serious Side Effects, Or: The Pitfalls of Self-Reported News Exposure

Exposure to Political Information in New and Old Media: Which Impact on Political Participation?


 
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