|
|
|
|
Specification and Measurement Decisions in Survey-Based Studies of the Effects of Negative Advertising |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
This paper takes a fresh look at survey-based approaches to measuring the effects of political advertising, in order to assess the emerging consensus that exposure to negative advertising benefits individuals. It examines the impact of different operationalizations of exposure and a wider range of dependent variables, and explores measurement error in estimates of exposure to advertising. |
Most Common Document Word Stems:
advertis (176), negat (168), exposur (145), effect (126), ad (82), polit (79), proport (68), volum (68), elect (57), televis (56), individu (56), candid (56), variabl (54), campaign (51), estim (49), measur (46), posit (45), also (44), watch (43), 1 (41), specif (39), |
|
|
 | Convention | | All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: American Political Science Association
URL: http://www.apsanet.org
|
Citation:
|
MLA Citation:
| Stevens, Daniel. "Specification and Measurement Decisions in Survey-Based Studies of the Effects of Negative Advertising" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL, Sep 02, 2004 <Not Available>. 2008-10-22 <http://www.allacademic.com/meta/p60859_index.html> |
APA Citation:
| Stevens, D. , 2004-09-02 "Specification and Measurement Decisions in Survey-Based Studies of the Effects of Negative Advertising" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL Online <.PDF>. 2008-10-22 from http://www.allacademic.com/meta/p60859_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper takes a fresh look at survey-based approaches to measuring the effects of political advertising, in order to assess the emerging consensus that exposure to negative advertising benefits individuals. It examines the impact of different operationalizations of exposure and a wider range of dependent variables, and explores measurement error in estimates of exposure to advertising. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
.pdf |
| Page count: |
45 |
| Word count: |
12142 |
| Text sample: |
| Specification and Measurement Decisions in Survey-Based Studies of the Effects of Negative Campaigning Daniel Stevens (danielstevens@bellsouth.net) University of Miami Coral Gables Prepared for delivery at the 2004 Annual Meeting of the American Political Science Association September 2 - September 5 2004. Copyright by the American Political Science Association. The effect of the tone of political advertising campaigns remains a subject of great interest and controversy in political science. Lau Sigelman Heldman and Babbitt's (1999) meta-analysis which accounted for most |
| v000994 Education v000913 Political information v001356 v001357 v001446-v001457 Strength of partisanship/ v000523 Republican Mobilized v001219 v001222 House race competitive Coded 1 if respondent lives in a competitive House district (from Cook Political Report) Senate race competitive Coded 1 if respondent lives in a competitive Senate state (from Cook Political Report) Presidential race competitive Coded 1 if respondent lives in a competitive Presidential state (from Cook Political Report 44 |
Similar Titles:
The Deleterious Consequences of Negativity in Campaigns? The Effects of Negative Information on Recall and Evaluation of Candidates
How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005
|
|
