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Online Campaigning in the 2002 U.S. Elections: Analyzing House, Senate and Gubernatorial Campaign Web Sites

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Abstract:

In this paper we analyze the online campaigning practices of U.S. congressional and gubernatorial campaigns in the 2002 election based on the largest empirical study of U.S. campaign Web sites to date. The research questions guiding this study included the following. First, how did campaigns “campaign on the Web” by adapting traditional practices to the Web environment? Second, how did campaigns take advantage of the unique capacities of the Web? Third, do campaign Web sites share a common set of features in sufficient numbers to be considered a “genre?” Fourth, how useful are political-structural variables such as party affiliation and campaign intensity in explaining the Web practices of candidates in the 2002 election? Our findings demonstrate that while a majority of campaigns adapted traditional campaign practices to the online environment, relatively few made use of the unique capacities of the Web. However, there is an identifiable core of features around which a genre of Web sites has emerged. Finally, in contrast with the “normalization” argument (Margolis and Resnick, 2000, Bimber and Davis, In Press), we found that political-structural variables such as party affiliation and campaign intensity hold limited explanatory power in relation to online campaigning practices when assessed on a large scale.

Most Common Document Word Stems:

campaign (162), web (140), site (129), candid (92), polit (78), featur (58), practic (45), parti (42), elect (36), onlin (29), genr (27), internet (26), race (25), use (25), 2002 (25), 1996 (23), 1 (21), 2000 (21), senat (20), includ (20), 1999 (19),

Author's Keywords:

campaigning, elections
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Name: American Political Science Association
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http://www.apsanet.org


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MLA Citation:

Foot, Kirsten., Xenos, Michael. and Schneider, Steven. "Online Campaigning in the 2002 U.S. Elections: Analyzing House, Senate and Gubernatorial Campaign Web Sites" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p62550_index.html>

APA Citation:

Foot, K. , Xenos, M. and Schneider, S. M. , 2003-08-27 "Online Campaigning in the 2002 U.S. Elections: Analyzing House, Senate and Gubernatorial Campaign Web Sites" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p62550_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In this paper we analyze the online campaigning practices of U.S. congressional and gubernatorial campaigns in the 2002 election based on the largest empirical study of U.S. campaign Web sites to date. The research questions guiding this study included the following. First, how did campaigns “campaign on the Web” by adapting traditional practices to the Web environment? Second, how did campaigns take advantage of the unique capacities of the Web? Third, do campaign Web sites share a common set of features in sufficient numbers to be considered a “genre?” Fourth, how useful are political-structural variables such as party affiliation and campaign intensity in explaining the Web practices of candidates in the 2002 election? Our findings demonstrate that while a majority of campaigns adapted traditional campaign practices to the online environment, relatively few made use of the unique capacities of the Web. However, there is an identifiable core of features around which a genre of Web sites has emerged. Finally, in contrast with the “normalization” argument (Margolis and Resnick, 2000, Bimber and Davis, In Press), we found that political-structural variables such as party affiliation and campaign intensity hold limited explanatory power in relation to online campaigning practices when assessed on a large scale.

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Associated Document Available American Political Science Association
Associated Document Available Political Research Online

Document Type: .PDF
Page count: 15
Word count: 6482
Text sample:
Online Campaigning in the 2002 U.S. Elections: Analyzing House Senate and Gubernatorial Campaign Web Sites For presentation at the American Political Science Association conference Philadelphia August 28-31 2003 Kirsten A. Foot Assistant Professor Department of Communication University of Washington Box 353740 Seattle WA 98195-3740 Office tel: 206.543.4837 Office fax: 206.616.3762 kfoot@u.washington.edu Michael Xenos Doctoral Candidate Department of Political Science University of Washington Box 353530 Seattle
Presidential Web Sites from the 2000 American Election' Javnost (The Public) 9 43-60. Stromer-Galley J. (2000) 'On-line interaction and why candidates avoid it' Journal of Communication 50 111-132. Stromer-Galley J. Foot K. A. Schneider S. M. and Larsen E. (2001) In Elections in the age of the Internet: Lessons from the United States(Ed Coleman S.) Hansard Society London pp. 26-35. Tedesco J. C. Miller J. L. and Spiker J. A. (1998) In The electronic election: Perspectives on the 1996


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