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African American Voices and Black Media Perspectives on Reaching Out: The 2000 Republican National Convention

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Abstract:

The purpose of the current study is to analyze the African American news coverage of the 2000 Republican National Convention's message of inclusion. The primary research question of the study asks, "How did African American print media frame their coverage of the 2000 GOP Convention?" The theoretical framework of the study is media framing. Media framing is defined as "the central organizing ideas for news content that supplies a context and suggests what issue is through the use of selection, emphasis, exclusion and elaboration"(Tankard, Hendrickson, Silberman, Bliss, and Ghanem 1991). The methdological approach in the current study utilizes the "List of Frames" approach and gathered African American newspaper stories about the 2000 Republican Convention from Ethnic News Watch and LEXIS-NEXIS electronic databases to determine how the convention was covered by the ethnic press. Results of the content analyses of 53 news stories suggest that the African American press coverage used four major media frames. The first frame is referred to as a cautious, but historically reflective frame of Black Republicanism. The frame offered historical information, as well as a forum for Black Republicans to comment upon the current status of the party. The second frame is an assessment frame of Gen. Colin Powell's keynote address. This frame served to provide an outlet for various perspectives of prominence, influence, and involvement of Powell in the hierarchy of the Republican Party. The third frame, the verdict frame, examines the convention's success, or lack of success, in effectively communicating the message of inclusion to African American voters. The verdict frame examines whether the convention's message of inclusion was targeted to the Black Community or to the white Independent and Moderate Democrats. The fourth frame, the comparative frame, examined how the Republican and Democratic conventions differed in terms of real inclusion versus symbolic gestures of inclusion. The rhetoric of both conventions will be measured by actions that address African American concerns. Embedded throughout the four media frames were concerns about Gov. George W. Bush's record in Texas and the voting record of his Vice Presidential nominee, Richard Cheney. The closing sections of the study discussed the limitations of the present study and the future direction of further research.

Most Common Document Word Stems:

2000 (170), convent (144), republican (126), black (117), frame (101), american (73), gop (67), news (62), parti (61), african (59), august (48), media (45), bush (42), deleg (42), powel (40), nation (39), inclus (38), ethnic (35), coverag (35), democrat (30), watch (30),

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Keywords: 2000 Republican National Convention, African American, news coverage, ethnic convention coverage, media framing, content analysis, inclusion, diversity, political communication, cross-cultural communication, mass communication
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Name: American Political Science Association
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MLA Citation:

Roberts, Dr.., Florida, University., Mattingly, and. and Florida, University. "African American Voices and Black Media Perspectives on Reaching Out: The 2000 Republican National Convention" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p66076_index.html>

APA Citation:

Roberts, D. M., Florida, U. o., Mattingly, a. G. and Florida, U. o. , 2002-08-28 "African American Voices and Black Media Perspectives on Reaching Out: The 2000 Republican National Convention" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p66076_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of the current study is to analyze the African American news coverage of the 2000 Republican National Convention's message of inclusion. The primary research question of the study asks, "How did African American print media frame their coverage of the 2000 GOP Convention?" The theoretical framework of the study is media framing. Media framing is defined as "the central organizing ideas for news content that supplies a context and suggests what issue is through the use of selection, emphasis, exclusion and elaboration"(Tankard, Hendrickson, Silberman, Bliss, and Ghanem 1991). The methdological approach in the current study utilizes the "List of Frames" approach and gathered African American newspaper stories about the 2000 Republican Convention from Ethnic News Watch and LEXIS-NEXIS electronic databases to determine how the convention was covered by the ethnic press. Results of the content analyses of 53 news stories suggest that the African American press coverage used four major media frames. The first frame is referred to as a cautious, but historically reflective frame of Black Republicanism. The frame offered historical information, as well as a forum for Black Republicans to comment upon the current status of the party. The second frame is an assessment frame of Gen. Colin Powell's keynote address. This frame served to provide an outlet for various perspectives of prominence, influence, and involvement of Powell in the hierarchy of the Republican Party. The third frame, the verdict frame, examines the convention's success, or lack of success, in effectively communicating the message of inclusion to African American voters. The verdict frame examines whether the convention's message of inclusion was targeted to the Black Community or to the white Independent and Moderate Democrats. The fourth frame, the comparative frame, examined how the Republican and Democratic conventions differed in terms of real inclusion versus symbolic gestures of inclusion. The rhetoric of both conventions will be measured by actions that address African American concerns. Embedded throughout the four media frames were concerns about Gov. George W. Bush's record in Texas and the voting record of his Vice Presidential nominee, Richard Cheney. The closing sections of the study discussed the limitations of the present study and the future direction of further research.

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Document Type: .pdf
Page count: 32
Word count: 9173
Text sample:
African American Voices and Black Media Perspectives on Reaching Out: The 2000 Republican National Convention Marilyn Roberts Ph.D. Associate Professor and Gary Mattingly Doctoral Student College of Journalism and Communications University of Florida Presented in Panel 32­8/38­15 entitled ``The Color of a Thousand Words'' at The American Association of Political Science 2002 Conference August 2002 2 African American Voices and Black Media Perspectives on Reaching Out: The 2000 Republican National Convention By Marilyn Roberts Ph.D. Associate Professor and Gary
1 2000 Vo l. 116 No. 75 Pg. 7E. [Online]. Available: Ethnic News Watch. Walsh B. (2000). ``Convention Seeks To Portray `A New Kind of Republican': Welcome Mat's Out For Greater Diversity.'' The Times­Picayune July 30 2000. Pg. A01. [Online]. Available: LEXIS­NEXISâ. 32 Walters R. (2000). ``The Republican Convention: How to dance with an Elephant.'' Take Pride! Community August 20 2000 pg. 5. [Online]. Available: Ethnic News Watch. Washington L. (2000). ``Decades of rejection for Black Republicans.'' Philadelphia Tribune


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