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Voter Mobilization in the 1998 Midterm Election: Did U.S. Senate and Gubernatorial Campaigns Get Out the Vote?

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Abstract:

Abstract
The most prominent theories of electoral participation focus on the individual-level characteristics of citizens as the primary determinants of turnout. More recently, scholars have sought to re-incorporate “politics” into the study of electoral participation, turning their attention specifically toward political campaigns. Findings thus far have been mixed and somewhat limited. In this paper, we further this latter line of inquiry by conducting the most broad-based study to date of the impact of state-level campaigns on individual voter turnout. Merging state-level measures of U.S. Senate and gubernatorial campaigns with individual-level data from the 1998 National Election Study and the Voter Supplement File of the November 1998 Current Population Survey, we find strong support for a mobilization effect. Employing newly available data on the TV advertising of the Senate campaigns, we further demonstrate that the mobilization effect of these advertising campaigns results almost entirely from the volume of negative ads aired. Our results help to clarify the role of campaigns in general, and negative campaigning in particular, in bringing voters to the polls.

Most Common Document Word Stems:

campaign (165), polit (99), senat (92), negat (85), turnout (78), variabl (77), ad (74), advertis (72), elect (68), voter (65), vote (55), mobil (55), respond (48), model (48), state (47), american (46), gubernatori (46), measur (45), influenc (44), elector (38), dichotom (38),

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turnout, electoral participation, campaigns, mobilization
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Name: Southern Political Science Association
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http://www.spsa.net


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MLA Citation:

Jackson, Robert. and Carsey, Thomas. "Voter Mobilization in the 1998 Midterm Election: Did U.S. Senate and Gubernatorial Campaigns Get Out the Vote?" Paper presented at the annual meeting of the Southern Political Science Association, Inter-Continental Hotel, New Orleans, LA, Jan 08, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p68108_index.html>

APA Citation:

Jackson, R. and Carsey, T. , 2004-01-08 "Voter Mobilization in the 1998 Midterm Election: Did U.S. Senate and Gubernatorial Campaigns Get Out the Vote?" Paper presented at the annual meeting of the Southern Political Science Association, Inter-Continental Hotel, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p68108_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Abstract
The most prominent theories of electoral participation focus on the individual-level characteristics of citizens as the primary determinants of turnout. More recently, scholars have sought to re-incorporate “politics” into the study of electoral participation, turning their attention specifically toward political campaigns. Findings thus far have been mixed and somewhat limited. In this paper, we further this latter line of inquiry by conducting the most broad-based study to date of the impact of state-level campaigns on individual voter turnout. Merging state-level measures of U.S. Senate and gubernatorial campaigns with individual-level data from the 1998 National Election Study and the Voter Supplement File of the November 1998 Current Population Survey, we find strong support for a mobilization effect. Employing newly available data on the TV advertising of the Senate campaigns, we further demonstrate that the mobilization effect of these advertising campaigns results almost entirely from the volume of negative ads aired. Our results help to clarify the role of campaigns in general, and negative campaigning in particular, in bringing voters to the polls.

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Associated Document Available Political Research Online
Associated Document Available Southern Political Science Association

Document Type: .pdf
Page count: 33
Word count: 10379
Text sample:
Voter Mobilization in the 1998 Midterm Election: Did U.S. Senate and Gubernatorial Campaigns Get Out the Vote? Robert A. Jackson Department of Political Science Florida State University Tallahassee FL 32306-2230 rjackson@fsu.edu Thomas M. Carsey Department of Political Science Florida State University Tallahassee FL 32306-2230 tcarsey@fsu.edu Prepared for delivery at the 2004 Annual Meeting of the Southern Political Science Association January 8-10 2004. Acknowledgments: We thank Shunta Matsumota for research assistance. Our campaign advertising data were obtained from a joint
Cambridge: Harvard University Press. Wattenberg Martin P. 2002. Where Have All the Voters Gone? Cambridge: Harvard University Press. Wattenberg Martin P. and Craig Leonard Brians. 1999. Negative Campaign Advertising: Demobilizer or Mobilizer? American Political Science Review 93:891-99. Wielhouwer Peter W. 2001. Targeting in Grassroots Campaigns. Paper presented at the Annual Meeting of the Southern Political Science Association Atlanta GA. Wielhouwer Peter W. and Brad Lockerbie. 1994. Party Contacting and Political Participation 1952- 90. American Journal of Political Science 38:211-29.


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