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The Effectiveness of Altruistic Appeals and Pregiving in an Antisocial Compliance-Gaining Situation.

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Abstract:

In the main, research investigating pregiving finds that the performance of a favor for another before making a request for compliance increases the likelihood of obtaining compliance with the request. In contrast, a recent study found that pregiving in this manner failed to increase compliance rates. This study offers and tests three different explanations for the missing pregiving effect. Furthermore, this study examines the presence of a potential confound in altruistic requests. Specifically, the success of altruistic requests might not result from the induction of empathy in the target, but rather because of the presence of a reason for the request. Research demonstrates that including a reason along with a request for compliance increases the likelihood of compliance. This experiment examined these issues employing a 2 X 3 independent groups, factorial design crossing three compliance-gaining message types with two pregiving conditions in which an influence agent asked targets to assist in an act of academic dishonesty. The data suggest a reverse pregiving effect under certain conditions. Specifically, the use of pregiving before soliciting compliance with a direct request or a direct request containing a reason lowered the rate of compliance below the rate observed in the absence of a pregiving favor. Furthermore, requests made in an altruistic fashion removed the reverse pregiving effect.

Most Common Document Word Stems:

request (152), complianc (115), pregiv (97), favor (84), altruist (83), agre (74), disagre (73), direct (66), effect (52), strong (51), somewhat (48), slight (48), p (46), reason (45), c (45), messag (39), et (37), al (37), appeal (37), rate (35), condit (34),

Author's Keywords:

Compliance-Gaining, Norm of Reciprocity, Altruism, Pregiving
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Kotowski, Michael. and Andrews, Kyle. "The Effectiveness of Altruistic Appeals and Pregiving in an Antisocial Compliance-Gaining Situation." Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 Online <PDF>. 2008-09-05 <http://www.allacademic.com/meta/p90076_index.html>

APA Citation:

Kotowski, M. R. and Andrews, K. (2006, Jun) "The Effectiveness of Altruistic Appeals and Pregiving in an Antisocial Compliance-Gaining Situation." Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF> Retrieved 2008-09-05 from http://www.allacademic.com/meta/p90076_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In the main, research investigating pregiving finds that the performance of a favor for another before making a request for compliance increases the likelihood of obtaining compliance with the request. In contrast, a recent study found that pregiving in this manner failed to increase compliance rates. This study offers and tests three different explanations for the missing pregiving effect. Furthermore, this study examines the presence of a potential confound in altruistic requests. Specifically, the success of altruistic requests might not result from the induction of empathy in the target, but rather because of the presence of a reason for the request. Research demonstrates that including a reason along with a request for compliance increases the likelihood of compliance. This experiment examined these issues employing a 2 X 3 independent groups, factorial design crossing three compliance-gaining message types with two pregiving conditions in which an influence agent asked targets to assist in an act of academic dishonesty. The data suggest a reverse pregiving effect under certain conditions. Specifically, the use of pregiving before soliciting compliance with a direct request or a direct request containing a reason lowered the rate of compliance below the rate observed in the absence of a pregiving favor. Furthermore, requests made in an altruistic fashion removed the reverse pregiving effect.

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Document Type: PDF
Page count: 32
Word count: 8271
Text sample:
Altruistic Appeals and Pregiving 1 Running head: ALTRUISTIC APPEALS AND PREGIVING The Effectiveness of Altruistic Appeals and Pregiving in an Anti-Social Compliance-Gaining Situation. Keywords: Compliance-Gaining Norm of Reciprocity Altruism Pregiving Altruistic Appeals and Pregiving 2 Abstract In the main research investigating pregiving finds that the performance of a favor for another before making a request for compliance increases the likelihood of obtaining compliance with the request. In contrast a recent study found that pregiving in this manner failed to
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