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Predicting Indonesian Journalists' Use of Public Relations-Generated News Material
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Abstract:
The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news materials in media coverage is, therefore, a key professional responsibility for public relations practitioners. In Indonesia, this practice constitutes one of the most important tasks of pubic relations. However, little research was ever conducted on predicting Indonesian journalists’ use of public relations-generated news material. Given that Indonesia is the largest nation in Southeast Asia and the most populous Muslim nation in the world, it would be interesting to see if Indonesian journalistic practices differ from other nations. The survey for this study obtained input from 299 Indonesian journalists with national newspapers and television stations in the capital city of Jakarta. The research found that news value factor comes first in predicting use of public relations-generated news materials. The survey showed that journalists are under the pressure of their organizations’ business interests, and that informal relations play a significant role in determining the use and acceptance of news materials. “Envelope journalism,” or providing positive coverage in exchange for cash payment, seems to be embraced by public relations practitioners and journalists. However, this study finds this influence is not as significant as the fundamental tenets in journalism.
Most Common Document Word Stems: relat (201), public (184), journalist (165), news (140), materi (90), use (87), factor (64), studi (58), busi (55), valu (51), indonesian (51), media (51), inform (45), journal (40), stori (40), variabl (40), p (39), signific (38), practition (38), predict (38), pressur (32),

Author's Keywords: Public Relations, Indonesia, Journalists, News Material	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p90427_index.html Direct Link: HTML Code:

Sinaga, Simon. and Wu, H.. "Predicting Indonesian Journalists' Use of Public Relations-Generated News Material" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Online <PDF>. 2008-08-17 <http://www.allacademic.com/meta/p90427_index.html>

Sinaga, S. and Wu, H. D. "Predicting Indonesian Journalists' Use of Public Relations-Generated News Material" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF> Retrieved 2008-08-17 from http://www.allacademic.com/meta/p90427_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news materials in media coverage is, therefore, a key professional responsibility for public relations practitioners. In Indonesia, this practice constitutes one of the most important tasks of pubic relations. However, little research was ever conducted on predicting Indonesian journalists’ use of public relations-generated news material. Given that Indonesia is the largest nation in Southeast Asia and the most populous Muslim nation in the world, it would be interesting to see if Indonesian journalistic practices differ from other nations. The survey for this study obtained input from 299 Indonesian journalists with national newspapers and television stations in the capital city of Jakarta. The research found that news value factor comes first in predicting use of public relations-generated news materials. The survey showed that journalists are under the pressure of their organizations’ business interests, and that informal relations play a significant role in determining the use and acceptance of news materials. “Envelope journalism,” or providing positive coverage in exchange for cash payment, seems to be embraced by public relations practitioners and journalists. However, this study finds this influence is not as significant as the fundamental tenets in journalism.

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