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Conflict, Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists |
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Abstract:
| This study proposes a further research direction of the source-reporter relationship by integrating conflict and conflict resolution models from the field of conflict studies to the contingency theory in public relations. The conflict and conflict management models can be introduced to public relations to identify the relationship between an organization and a public. The organization-public relationship can be closely associated with the nature of conflict and the strategies of conflict resolution. The ultimate purpose of this study is to provide a theoretical framework for addressing the continuum of the conflictual and strategic source-reporter relationships between public relations practitioners and journalists as one instantiation of organization-public relationships. The proposed continuum model of source-reporter power relationships presented below depicts the relational, organizational and societal level of conflict in the source-reporter relationship between public relations practitioners and journalists. |
Most Common Document Word Stems:
public (255), relat (227), journalist (212), relationship (208), sourc (191), conflict (186), report (148), practition (138), source-report (101), organ (98), conting (70), continuum (70), model (68), profession (67), news (56), inform (53), media (53), role (49), organiz (43), conceptu (41), studi (41), |
Author's Keywords:
| conflict, contingency, continuum, source-reporter relationship, public relations sources |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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MLA Citation:
| Shin, Jae-Hwa. "Conflict, Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Online <PDF>. 2008-09-05 <http://www.allacademic.com/meta/p93230_index.html> |
APA Citation:
| Shin, J. "Conflict, Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF> Retrieved 2008-09-05 from http://www.allacademic.com/meta/p93230_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study proposes a further research direction of the source-reporter relationship by integrating conflict and conflict resolution models from the field of conflict studies to the contingency theory in public relations. The conflict and conflict management models can be introduced to public relations to identify the relationship between an organization and a public. The organization-public relationship can be closely associated with the nature of conflict and the strategies of conflict resolution. The ultimate purpose of this study is to provide a theoretical framework for addressing the continuum of the conflictual and strategic source-reporter relationships between public relations practitioners and journalists as one instantiation of organization-public relationships. The proposed continuum model of source-reporter power relationships presented below depicts the relational, organizational and societal level of conflict in the source-reporter relationship between public relations practitioners and journalists. |
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| Document Type: | PDF | | Page count: | 38 | | Word count: | 10002 | | Text sample: | | Conflict Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists Running head: Conflict Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists Conflict Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists Manuscript submitted to the Journalism Studies Division of 2006 International Communication Association Annual Convention. All correspondence concerning this manuscript should be addressed to the Author(s). Conflict | | on relational organizational and societal levels Organization’s characteristics PR department characteristics Characteristics of dominant coalition Internal threats Individual characteristics and relationship characteristics Threats Industry environment General political/social environment/external culture External public and Issues under question Conflict Contingency and Continuum: A Conceptual Model of the Source-Reporter Relationship between Public Relations Professionals and Journalists Figure 2: Proposed Model of the Source-Reporter Relationship on the Continuum Pure Advocacy ------- Pure Accommodation ------- Pure Advocacy Pure Advocacy Pure Accommodation |
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