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As Heard on TV: Reconsidering the Use of Recorded Music in Television Commercials |
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Abstract:
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The common practice of song licensing for advertisements provides a unique window into the contentious relationship between popular music and commerce. Perhaps the most interesting result of the ubiquity of the practice is that what formerly might have provoked a blanket negative reaction now draws a range of responses. Through surveys and short interviews, I explore how individuals in various positions within the music industry, including independent label owners and musicians, as well as serious fans conceive of song licensing and how they distinguish appropriate from inappropriate uses of popular music in television commercials. |
Most Common Document Word Stems:
song (102), music (95), commerci (72), licens (65), advertis (58), artist (53), popular (52), practic (50), art (49), use (47), inform (46), musician (37), one (32), fan (32), ad (29), authent (28), product (27), reaction (25), band (24), industri (23), critic (21), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Klein, Bethany. "As Heard on TV: Reconsidering the Use of Recorded Music in Television Commercials" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p11562_index.html> |
APA Citation:
| Klein, B. "As Heard on TV: Reconsidering the Use of Recorded Music in Television Commercials" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p11562_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The common practice of song licensing for advertisements provides a unique window into the contentious relationship between popular music and commerce. Perhaps the most interesting result of the ubiquity of the practice is that what formerly might have provoked a blanket negative reaction now draws a range of responses. Through surveys and short interviews, I explore how individuals in various positions within the music industry, including independent label owners and musicians, as well as serious fans conceive of song licensing and how they distinguish appropriate from inappropriate uses of popular music in television commercials. |
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| Document Type: |
PDF |
| Page count: |
28 |
| Word count: |
7856 |
| Text sample: |
| As Heard on TV: Reconsidering the Use of Recorded Music in Television Commercials Abstract: This article examines the reaction of music industry workers and music fans to the practice of licensing songs to television advertising. Informants - including musicians critics DJs independent label owners and music collectors - were surveyed to determine both their general opinion of the practice and the traits upon which cases of song licensing for television commercials are evaluated. While systematic judgment of individual instances |
| Popular music and Communication. Ed. James Lull. Newbury park CA: Sage 1987. 78-95. Rowan David. “UK: Chumbawamba’s Tune Turns the Tables on US Car Giant.” London Observer 27 January 2002. Segal David. “A Steak in the Heart of ‘Happy Together’.” Washington Post 6 April 2004: C01. Tayler Letta. “Rock Stars Move to Corporate Beat: Once Oil and Water Musicians and Advertisers Have Now Joined Forces.” The Ottawa Citizen 23 June 2000: D3. “The Music Issue.” Creativity July 2003. Thornton |
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