Author's Keywords: Maternal and Neonatal Health, Behaviour change, skilled attendant, birth preparedness	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p12094_index.html Direct Link: HTML Code:

Sood, Suruchi., sengupta, Manisha. and Chandra, Urvashi. "Impact of an Integrated Public Health Communication Campaign on Awareness, Preparedness and Behaviors Related to Maternal and Neonatal Health" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12094_index.html>

Sood, S. , sengupta, M. and Chandra, U. "Impact of an Integrated Public Health Communication Campaign on Awareness, Preparedness and Behaviors Related to Maternal and Neonatal Health" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12094_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper uses survey data from an impact assessment of an integrated maternal and neonatal public health communication campaign from West Java, Indonesia. The campaign combined a mass media component with both intensive and general community mobilization activities. This paper examines differences in knowledge, preparedness for safe childbirth and behaviors among four groups of women: those unexposed to the campaign (Group1); those exposed only to the mass media component (Group 2); those exposed to the mass media component and general community mobilization activities (Group 3) and those exposed to the mass media component and intensive community mobilization activities (Group 4). Results from multivariate logistic regression models show that exposure in general is associated with increased awareness, advance preparedness for childbirth and improved behaviors. Exposure to a combination of the mass media component and intensive community mobilization activities are clearly associated with a further boost in the indicators under analysis. However, increasing the levels of exposure is not significantly associated with increased use of skilled attendance during childbirth and immediate postpartum care. Also, respondents exposed to the mass media component alone and a combination of the mass media component and general community mobilization activities do not differ significantly for many of the indicators. Overall, the results affirm the importance of integrating mass media and intense community mobilization activities in creating an environment of positive maternal and neonatal health outcomes.

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