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Policy or Politics? A Study of the Priming of the Media Frames of the President in the Public Mind |
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Abstract:
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This study content analyzed a leading Korean newspaper to examine the different framing of the 14th and 16th presidents. The news stories of the presidents were analyzed in terms of topics, sources, title of the presidents, and the content of presidential quotations. The results were compared with two polls. As a result, the 16th president, represented more with the politics frame, had a lower approval rating in terms of his negative personal characteristics as a politician, while the 14th president with the policy frame was evaluated in light of his policies. The study discusses the idea that media framing effect occurs when its framing devices are primed in the public’s political judgment. |
Most Common Document Word Stems:
presid (184), frame (157), polici (92), polit (91), media (75), public (62), news (56), presidenti (46), issu (44), studi (42), approv (40), differ (37), stori (35), inform (35), 16th (34), effect (34), quotat (33), parti (32), two (31), coverag (29), 14th (28), |
Author's Keywords:
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framing, priming, issue frame, strategic frame, policy frame, politics frame, political judgment |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Ju, Youngkee. "Policy or Politics? A Study of the Priming of the Media Frames of the President in the Public Mind" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12140_index.html> |
APA Citation:
| Ju, Y. "Policy or Politics? A Study of the Priming of the Media Frames of the President in the Public Mind" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12140_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study content analyzed a leading Korean newspaper to examine the different framing of the 14th and 16th presidents. The news stories of the presidents were analyzed in terms of topics, sources, title of the presidents, and the content of presidential quotations. The results were compared with two polls. As a result, the 16th president, represented more with the politics frame, had a lower approval rating in terms of his negative personal characteristics as a politician, while the 14th president with the policy frame was evaluated in light of his policies. The study discusses the idea that media framing effect occurs when its framing devices are primed in the public’s political judgment. |
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| Document Type: |
PDF |
| Page count: |
27 |
| Word count: |
7510 |
| Text sample: |
| Policy or Politics? Introduction In October 2003 the Korean President who had been elected just 8 months before proposed an unprecedented National referendum the result of which might lead him to step down. His shocking announcement although the referendum was not called due to national opposition followed the nation’s rapidly dropping approval rating of his performance. In a poll conducted by a newspaper company for example only 16.5% of the Koreans supported him. What can explain such a poor |
| 26 Policy or Politics? Rhee J. W. (1997). Strategy and issue frames in election campaign coverage: A social cognitive account of framing effects. Journal of Communication 47(3) 26-48. Shah D. V. Watts M. D. Domke D. & Fan D. P. (2002). News framing and cueing of issue regimes: Explaining Clinton’s public approval in spited of scandal. Public Opinion Quarterly 66 339-370. Tuchman G. (1978). Making News: A Study in the Construction of Reality. New York: The Free Press. Wyer |
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