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The Process of Public Opinion: Understanding Psychological, Social, and Political Filters

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Abstract:

This study examined multiple factors associated with the process of public opinion including personality traits, interpersonal discussion, and media use. We conducted a two-wave survey—the first during the initial development of a community issue and the second just a week before the March 2004 vote. Findings showed that schema (including prior beliefs and attitudes) were the strongest predictor of respondents’ opinions. Both the tone of discussion (expression of similar versus dissimilar opinions) and perceptions of media favorability toward the issue influenced respondents’ opinions. We also employed a content analysis to examine the role that political actors play in newspapers. There were significantly more actors favorable toward the issue in media coverage than those who were negative. A regression equation testing for all these “filters” in the public opinion process revealed that individual components accounted for more variance than social or political components. Comparisons with actual voting results also discussed.

Most Common Document Word Stems:

opinion (205), public (127), issu (127), media (74), filter (70), discuss (61), process (54), wave (52), polit (44), respond (43), p (37), 1 (36), communic (33), favor (32), coverag (32), 2 (30), school (29), studi (26), one (26), percent (25), model (24),

Author's Keywords:

political discussion, media effects, schema, attitudes
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p12157_index.html
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MLA Citation:

Hoffman, Lindsay., Glynn, Carroll., Huge, MIchael., Border Sietman, Rebecca. and Thomson, Tiffany. "The Process of Public Opinion: Understanding Psychological, Social, and Political Filters" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12157_index.html>

APA Citation:

Hoffman, L. H., Glynn, C. J., Huge, M. , Border Sietman, R. and Thomson, T. "The Process of Public Opinion: Understanding Psychological, Social, and Political Filters" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12157_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examined multiple factors associated with the process of public opinion including personality traits, interpersonal discussion, and media use. We conducted a two-wave survey—the first during the initial development of a community issue and the second just a week before the March 2004 vote. Findings showed that schema (including prior beliefs and attitudes) were the strongest predictor of respondents’ opinions. Both the tone of discussion (expression of similar versus dissimilar opinions) and perceptions of media favorability toward the issue influenced respondents’ opinions. We also employed a content analysis to examine the role that political actors play in newspapers. There were significantly more actors favorable toward the issue in media coverage than those who were negative. A regression equation testing for all these “filters” in the public opinion process revealed that individual components accounted for more variance than social or political components. Comparisons with actual voting results also discussed.

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Document Type: PDF
Page count: 32
Word count: 8268
Text sample:
Public Opinion Filters 1 Running Head: Public Opinion Filters The Process of Public Opinion: Understanding Psychological Social and Political Filters ABSTRACT This study examined multiple factors associated with the process of public opinion including individual attitudes interpersonal discussion perceptions of community opinion as well as media coverage of elites. These factors were conceptualized as psychological social and political “filters” in the public opinion process. We conducted a two-wave survey with independent samples—the first sample during the initial development of
.45 .20** .80 .34** Benefits .68 .50** .71 .49** Discussion block 3.26* 5.26* Total discussion .01 .02 -.01 -.02 Opinion Exchange -.09 -.06 .24 .13* Others’ opinions -.10 -.19** -.11 -.15* Media block 0.65 0.78 Coverage tone .01 .01 .05 .05 Exposure -.02 -.07 -.10 -.04 Attention .13 .09 .10 .06 Note. R2 = .509 for Wave 1; R2 = .628 for Wave 2. *p < .05. **p < .01.


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