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How Activist Groups Use Web Sites in Media Relations: Evaluating Online Press Rooms |
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Abstract:
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Content analysis of activist organization Web sites determined how activist groups use online resources in media relations. Seventy-four activist Web sites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were: organizational history (70.3%), organizational mission statement (54.1%), organizational publications (47.3%), press releases (33.8%), and policy papers (31.1%). Activist Web sites did not provide strong dialogic features for journalists, but dialogic features were more available for the general public. Six recommendations are made for improving online activist press relations. |
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site (142), activist (126), web (113), organ (98), relat (97), public (87), press (83), inform (55), yes (48), room (47), onlin (47), media (45), use (41), e (36), includ (34), journalist (29), releas (29), p (29), dialog (28), provid (27), relationship (26), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Reber, Bryan H.. and Kim, Jun Kyo. "How Activist Groups Use Web Sites in Media Relations: Evaluating Online Press Rooms" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12707_index.html> |
APA Citation:
| Reber, B. H. and Kim, J. "How Activist Groups Use Web Sites in Media Relations: Evaluating Online Press Rooms" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12707_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Content analysis of activist organization Web sites determined how activist groups use online resources in media relations. Seventy-four activist Web sites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were: organizational history (70.3%), organizational mission statement (54.1%), organizational publications (47.3%), press releases (33.8%), and policy papers (31.1%). Activist Web sites did not provide strong dialogic features for journalists, but dialogic features were more available for the general public. Six recommendations are made for improving online activist press relations. |
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| Word count: |
6155 |
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| How activist groups use Web sites in media relations: Evaluating online press rooms Activist online press rooms 2 Abstract Content analysis of activist organization Web sites determined how activist groups use online resources in media relations. Seventy-four activist Web sites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were: organizational history (70.3%) organizational mission statement (54.1%) organizational publications (47.3%) press releases (33.8%) and policy papers (31.1%). Activist Web sites did not |
| In R. E. Heath (Ed.) Handbook of Public Relations (pp. 291-300). Thousand Oaks CA: Sage Publications Inc. Smith S. (1997 March 15). Developing new reflexes in framing stories. Paper presented at the Pew Center/RTNDF workshop “Civic Journalism: Doing it Daily ” Chicago. Available at: http://www.pewcenter.org/PUBLICATIONS/CATALYST/CCAPRIL97/reflexes.html Springston Jeffery K. (2001). “Public relations and new media technology: The impact of the Internet.” In R. E. Heath (Ed.) Handbook of Public Relations (pp. 603-614). Thousand Oaks CA: Sage Publications Inc. Taylor Maureen |
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