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Hard Wired for Negative News?: Gender Differences in Processing Broadcast News |
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Abstract:
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This study experimentally investigated information processing of broadcast news at the intersection of audience gender (male versus female) and message valence (positive, negative and ambiguous). Both audio and video dimensions of stimuli were manipulated to create the three valence conditions. The data produced interactions between gender and message valence for self-reported arousal, as well as recognition memory and comprehension of news content. In particular, male viewers are associated with a negativity bias, reporting the highest arousal levels and producing the best recognition memory and comprehension scores for negatively valenced messages. Women, in contrast, show signs of an avoidance response to negatively framed news, rating positively valenced stories as more arousing as well as processing such messages more effectively than negatively framed messages. Within the information processing paradigm these findings suggest that the gender variable deserves more research attention. The results also have important implications for journalism. |
Most Common Document Word Stems:
news (121), negat (109), process (89), arous (80), gender (78), valenc (72), messag (68), women (61), posit (61), men (54), stori (53), emot (53), m (52), memori (48), lang (41), differ (39), inform (36), journal (36), comprehens (31), stimuli (30), level (30), |
Author's Keywords:
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Information processing, valence, arousal, gender, news, journalism, adaptive behavior |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Kamhawi, Rasha. and Grabe, Maria. "Hard Wired for Negative News?: Gender Differences in Processing Broadcast News" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12776_index.html> |
APA Citation:
| Kamhawi, R. and Grabe, M. E. "Hard Wired for Negative News?: Gender Differences in Processing Broadcast News" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <APPLICATION/PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12776_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study experimentally investigated information processing of broadcast news at the intersection of audience gender (male versus female) and message valence (positive, negative and ambiguous). Both audio and video dimensions of stimuli were manipulated to create the three valence conditions. The data produced interactions between gender and message valence for self-reported arousal, as well as recognition memory and comprehension of news content. In particular, male viewers are associated with a negativity bias, reporting the highest arousal levels and producing the best recognition memory and comprehension scores for negatively valenced messages. Women, in contrast, show signs of an avoidance response to negatively framed news, rating positively valenced stories as more arousing as well as processing such messages more effectively than negatively framed messages. Within the information processing paradigm these findings suggest that the gender variable deserves more research attention. The results also have important implications for journalism. |
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| Document Type: |
application/pdf |
| Page count: |
29 |
| Word count: |
7526 |
| Text sample: |
| Gender and news processing 2 Hard wired for negative news?: Gender differences in processing broadcast news ABSTRACT This study experimentally investigated information processing of broadcast news at the intersection of audience gender (male versus female) and message valence (positive negative and ambiguous). Both audio and video dimensions of stimuli were manipulated to create the three valence conditions. The data produced interactions between gender and message valence for self-reported arousal as well as recognition memory and comprehension of news content. |
| Gender and news processing 29 Figure 2. Gender by valence interaction on recognition memory 3.6 3.4 3.2 3 2.8 Male Female Gender Positive Negative Valence incongruent Gender and news processing 30 Figure 3. Gender by valence interaction on comprehension 2.2 2 1.8 1.6 1.4 Male Female Gender Positive Negative Valence incongruent |
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