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Motivated Cognition (LC4MP): The Influence of Appetitive and Aversive Activation on the Processing of Video Games. |
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Abstract:
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This paper considers one scientific approach to media, specifically, the influence of primitive nervous system responses on how people interact with mediated messages and in particular with video games, how the oldest parts of the human brain interact with the newest forms of mediated communication. The human brain developed to deal with the real world. Real things, moving through real environments, pursuing goals related to living. Our goal is to consider how the structure and the content of mediated messages automatically and differentially activate the appetitive and aversive motivational systems in the human being, and how that differential activation impacts higher order emotional and cognitive processing of media and media messages. In order to do this, this paper reviews three basic theoretical perspectives: 1) a theoretical perspective on “thinking”; 2) a theoretical perspective on motivation and emotion; 3) a theoretical perspective on media. Following this background material, the paper applies these theoretical perspectives, in concert, to four basic questions: 1) How and when do media activate underlying motivational systems? 2) How does activation of the motivational systems impact emotional response? 3) How does the activation of underlying motivational systems impact thinking? 4) How does motivational activation, as an individual difference, affect media use and mediated message processing? Each of these four questions is considered first in general, as related to any medium – and then in the context of playing and designing video games. |
Most Common Document Word Stems:
activ (130), motiv (113), game (106), respons (78), media (70), process (66), system (64), emot (59), messag (59), negat (58), posit (53), video (52), brain (50), resourc (49), cognit (49), stimuli (47), appetit (46), increas (46), like (46), play (46), avers (42), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Lang, Annie. "Motivated Cognition (LC4MP): The Influence of Appetitive and Aversive Activation on the Processing of Video Games." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p13157_index.html> |
APA Citation:
| Lang, A. "Motivated Cognition (LC4MP): The Influence of Appetitive and Aversive Activation on the Processing of Video Games." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p13157_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper considers one scientific approach to media, specifically, the influence of primitive nervous system responses on how people interact with mediated messages and in particular with video games, how the oldest parts of the human brain interact with the newest forms of mediated communication. The human brain developed to deal with the real world. Real things, moving through real environments, pursuing goals related to living. Our goal is to consider how the structure and the content of mediated messages automatically and differentially activate the appetitive and aversive motivational systems in the human being, and how that differential activation impacts higher order emotional and cognitive processing of media and media messages. In order to do this, this paper reviews three basic theoretical perspectives: 1) a theoretical perspective on “thinking”; 2) a theoretical perspective on motivation and emotion; 3) a theoretical perspective on media. Following this background material, the paper applies these theoretical perspectives, in concert, to four basic questions: 1) How and when do media activate underlying motivational systems? 2) How does activation of the motivational systems impact emotional response? 3) How does the activation of underlying motivational systems impact thinking? 4) How does motivational activation, as an individual difference, affect media use and mediated message processing? Each of these four questions is considered first in general, as related to any medium – and then in the context of playing and designing video games. |
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| Document Type: |
PDF |
| Page count: |
29 |
| Word count: |
8741 |
| Text sample: |
| Motivated Cognition and Video Games Motivated cognition (LC4MP): The influence of appetitive and aversive activation on the processing of video games. This paper applies a specific theoretical approach which focuses on the influence of primitive nervous system responses on how people interact with mediated messages to understanding video games. It considers how the oldest parts of the human brain interact with the newest forms of mediated communication. A familiar chart of significant events and ages since the creation depicts |
| by J. Bryant and D. Zillmann. Hillsdale NJ: Lawrence Erlbaum Associates. Reeves Byron and Clifford Nass. 1996. The Media Equation: How people treat computers television and new media like real people and places. Stanford CA: CSLI Publications. Schneider E. F. A Lang Mija Shin and S. D. Bradley. 2004. Death with a story: How story impacts emotional motivational and physiological responses to first person shooter video games. Human Communication Research 30:361-375. Wang Zheng Samuel Bradley and Annie Lang. 2004. |
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