Author's Keywords: Relational Outcomes, Corporate Crises, Organizational Reputation, Crisis Communicative Strategy, Form of Crisis Response	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p13775_index.html Direct Link: HTML Code:

Huang, Yi-Hui. "Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p13775_index.html>

Huang, Y. "Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p13775_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The purpose of this study is to examine the extent to which organizational reputation, crisis communicative strategy, and form of crisis response affect organization-public relations with respect to crisis contexts at the firm level. A survey of public relations and/or public affairs managers from Taiwan�s top-500 companies was conducted. The results showed that the relative effects of three factors on four relational characteristics are in the order of form of crisis response (timely response, consistent response, and active response), then crisis communicative strategies (denial, diversion, excuse, justification and concession), and last organizational reputation. Moreover, the results challenge the traditional wisdom involving the robustness of concession as an effective communicative strategy across crisis situations. Specifically, the results emphasized the intriguing mediating role of form of crisis response by demonstrating that it is necessary for more concession communicative response to generate more favorable relational outcomes.

The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics� Perceptions of Crisis and Attitudes Toward the Organization

Communication Professionals� Use of Equivocal Communication in Responding to Corporate Challenges: Multiple Goal Management, Situational Appropriateness and Effects on Corporate Reputation

Strategic Use of Media in Public Relations: Relationships Between Media Coverage, Public Relations and Organizational Strategy

How the Public Perceives Corporate Crisis Situations: Testing Third-Person Effects and Corporate Reputation in Business Communication