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Who's Got Game? Gender Bias in Coverage of the 2004 Olympic Games on the Web |
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Abstract:
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This project used content analysis to examine three news and sports websites’ coverage of the 2004 Olympic Games in Athens. Using hegemony as a theoretical framework and relying on previous research reporting gender inequities in media coverage of sport, we predicted that despite a fairly equitable presence in the Olympic Games, coverage of female athletes and athletics on the web would still tend to emphasize sexual difference. Our findings support the conclusion in that male athletes were covered more frequently in visual and textual form; male athletes were seen much more frequently in contact or strength sports; and male athletes were photographed more frequently using an upward camera angle rather than a downward camera angle. This and other findings are discussed. |
Most Common Document Word Stems:
sport (209), athlet (174), coverag (115), femal (111), women (104), male (99), game (77), stori (60), photograph (57), men (57), olymp (51), media (42), team (41), code (41), lead (40), three (36), websit (34), gender (33), domin (33), use (31), photo (30), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Bissell, Kimberly. and HOLT, ANDREA. "Who's Got Game? Gender Bias in Coverage of the 2004 Olympic Games on the Web" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14267_index.html> |
APA Citation:
| Bissell, K. and HOLT, A. "Who's Got Game? Gender Bias in Coverage of the 2004 Olympic Games on the Web" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14267_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This project used content analysis to examine three news and sports websites’ coverage of the 2004 Olympic Games in Athens. Using hegemony as a theoretical framework and relying on previous research reporting gender inequities in media coverage of sport, we predicted that despite a fairly equitable presence in the Olympic Games, coverage of female athletes and athletics on the web would still tend to emphasize sexual difference. Our findings support the conclusion in that male athletes were covered more frequently in visual and textual form; male athletes were seen much more frequently in contact or strength sports; and male athletes were photographed more frequently using an upward camera angle rather than a downward camera angle. This and other findings are discussed. |
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| Who’s Got Game? Gender Bias in Coverage of the 2004 Olympic Games on the Web Abstract This project used content analysis to examine three news and sports websites’ coverage of the 2004 Olympic Games in Athens. Using hegemony as a theoretical framework and relying on previous research reporting gender inequities in media coverage of sport we predicted that despite a fairly equitable presence in the Olympic Games coverage of female athletes and athletics on the web would still tend |
| 7 Strength sport 25 7 46 19 *Chi-square=7.58 p<.05 **Cramer’s V=.34 p<.05 Table 6: Crosstabulations of Type of Sport by Gender Across Three Websites Gender Male Athletes in Photographs Female Athletes in Photographs Team sport 8 6 Individual sport 27 11 Individual part of 11 2 Team 46 19 *Chi-square=2.46 n.s. **Cramer’s V=.20 n.s. |
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