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Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children

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Abstract:

The current study proposed to examine how adults and children may process media information about smoking, including antismoking messages and pro-tobacco information. Focusing on media attention as an important variable in the processing of media information, this study will look at individuals’ cognitive perceptions, attitudes and behaviors to test the intended media effects, or as a result of antismoking communication or exposure to tobacco marketing. Additionally, to address the conceptual notion that children’s cognitive capacity may be different from adults, the study will look at the influence of children’s age on processing media information about smoking. The findings will add to the limited literature for predicting how children process mediated antismoking messages.

Most Common Document Word Stems:

smoke (66), media (49), children (36), inform (31), attent (27), cigarett (27), antismok (25), mass (23), process (22), tobacco (21), j (20), item (20), knowledg (19), polit (18), 5 (17), age (16), among (16), scale (16), use (15), school (15), survey (15),

Author's Keywords:

Antismoking Messages, Child, Information Processing
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
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MLA Citation:

Cheng, I-Huei. and Cameron, Glen. "Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14820_index.html>

APA Citation:

Cheng, I. and Cameron, G. T. "Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14820_index.html

Publication Type: Extended Abstract
Abstract: The current study proposed to examine how adults and children may process media information about smoking, including antismoking messages and pro-tobacco information. Focusing on media attention as an important variable in the processing of media information, this study will look at individuals’ cognitive perceptions, attitudes and behaviors to test the intended media effects, or as a result of antismoking communication or exposure to tobacco marketing. Additionally, to address the conceptual notion that children’s cognitive capacity may be different from adults, the study will look at the influence of children’s age on processing media information about smoking. The findings will add to the limited literature for predicting how children process mediated antismoking messages.

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Document Type: PDF
Page count: 14
Word count: 3225
Text sample:
Running Head: Mass Media and Smoking Information Processing of Antismoking Information and Pro-Tobacco Messages Among Adults and Children I-Huei Cheng M.A. Assistant Professor School of Journalism and Mass Communication University of Kansas Glen T. Cameron Ph.D. Professor School of Journalism University of Missouri-Columbia All correspondence to: I-Huei Cheng 207A Stauffer-Flint Hall University of Kansas Lawrence KS 66045-2350 Phone: (785) 864-7692 E-Mail: icheng@ku.edu Manuscript submitted to the Information System Division International Communication Association New York November 2004 Mass Media and
a cigarette? During the past 30 days about how many cigarettes did you smoke per day? How likely will you smoke in the following 6 months? (1) very unlikely –(5) very likely Attention to Antismoking Ads How much attention do you pay to antismoking ads on TV? How much attention do you pay to antismoking ads on the radio? How much attention do you pay to antismoking ads on the Internet? How much attention do you pay to antismoking


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