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Broad Reach or Biased Source? Decomposing the Hostile Media Effect |
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Abstract:
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This field experiment examined theoretical and conceptual questions surrounding the hostile media effect – the perceptual bias in which partisans on a controversial issue tend to see news coverage of that issue as biased in favor of the other side. Using groups of partisans on opposite sides of the debate over genetically modified animals, we designed a test of the relative influence of author (journalist versus college student) and reach (mass media versus classroom composition) on perceptions of bias. We found main effects for both theoretical factors with no significant covariates or interactions. In addition, partisanship, a concept barely explored in this research arena, was composed of two dimensions – ego involvement and relevance. These two dimensions played distinctive roles in perceptions of hostile media content: low relevance drove differing perceptions of bias in the author conditions, while high ego involvement explained differing perceptions of bias in the reach conditions. |
Most Common Document Word Stems:
group (110), author (79), reach (73), involv (64), gm (58), partisan (57), bias (56), factor (52), condit (49), 1 (47), two (47), effect (46), media (44), interact (42), hostil (40), respect (35), ego (34), relev (34), signific (33), stimulus (33), inform (32), |
Author's Keywords:
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hostile media effect, mass media, biased perceptions, reach, source bias, partisans, involvement, genetically modified foods |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Gunther, Al. and Liebhart, Janice. "Broad Reach or Biased Source? Decomposing the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14899_index.html> |
APA Citation:
| Gunther, A. and Liebhart, J. L. "Broad Reach or Biased Source? Decomposing the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14899_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This field experiment examined theoretical and conceptual questions surrounding the hostile media effect – the perceptual bias in which partisans on a controversial issue tend to see news coverage of that issue as biased in favor of the other side. Using groups of partisans on opposite sides of the debate over genetically modified animals, we designed a test of the relative influence of author (journalist versus college student) and reach (mass media versus classroom composition) on perceptions of bias. We found main effects for both theoretical factors with no significant covariates or interactions. In addition, partisanship, a concept barely explored in this research arena, was composed of two dimensions – ego involvement and relevance. These two dimensions played distinctive roles in perceptions of hostile media content: low relevance drove differing perceptions of bias in the author conditions, while high ego involvement explained differing perceptions of bias in the reach conditions. |
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| Document Type: |
PDF |
| Page count: |
36 |
| Word count: |
7885 |
| Text sample: |
| Broad Reach or Biased Source? Decomposing the hostile media effect Albert C. Gunther and Janice L. Liebhart Department of Life Sciences Communication University of Wisconsin-Madison Madison WI 53706 Phone: (608) 262-1506 Fax: (608) 265-3042 Email: agunther@wisc.edu Paper submitted to the Mass Communication Division of the International Communication Association annual meeting New York City May 2005. Support for this project was provided in part by USDA grant 4657 to the first author. Abstract This field experiment examined theoretical and conceptual |
| Anti-GM Group 1 Perceived stimulus bias 0 -1 Pro-GM Group -2 -3 Essay Article Reach Condition Figure 4. Perceived stimulus bias as a function of reach partisan group and dichotomized ego involvement. Sample sizes for anti- and pro-GM groups respectively are: for low ego involvement n= 63 and 110; for high ego involvement n = 78 and 88. 36 |
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