Author's Keywords: hostile media effect, mass media, biased perceptions, reach, source bias, partisans, involvement, genetically modified foods	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p14899_index.html Direct Link: HTML Code:

Gunther, Al. and Liebhart, Janice. "Broad Reach or Biased Source? Decomposing the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14899_index.html>

Gunther, A. and Liebhart, J. L. "Broad Reach or Biased Source? Decomposing the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14899_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This field experiment examined theoretical and conceptual questions surrounding the hostile media effect – the perceptual bias in which partisans on a controversial issue tend to see news coverage of that issue as biased in favor of the other side. Using groups of partisans on opposite sides of the debate over genetically modified animals, we designed a test of the relative influence of author (journalist versus college student) and reach (mass media versus classroom composition) on perceptions of bias. We found main effects for both theoretical factors with no significant covariates or interactions. In addition, partisanship, a concept barely explored in this research arena, was composed of two dimensions – ego involvement and relevance. These two dimensions played distinctive roles in perceptions of hostile media content: low relevance drove differing perceptions of bias in the author conditions, while high ego involvement explained differing perceptions of bias in the reach conditions.

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