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Media Reach, Media Influence? The Effects of Local, National and Internet News on Public Opinion Inferences |
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Abstract:
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This paper presents the results of two experiments comparing perceptions of local, national and Internet news articles on two U.S. environmental policy issues: oil drilling in the Arctic National Wildlife Refuge and ratification of the Kyoto treaty on global warming. Of interest were the potential effects of perceived news article reach and slant on estimates of public opinion regarding the two issues. While perceptions of bias in news articles proved to be a robust predictor of opinion judgments, support for an effect of perceived news article reach was mixed. Deconstructing perceived reach into access and exposure assumptions should produce an opinion inference model that is more sensitive to the differing influences of local, national and Internet news. |
Most Common Document Word Stems:
news (219), articl (151), perceiv (119), media (110), reach (108), opinion (100), public (97), estim (80), internet (78), slant (67), particip (66), influenc (58), favor (53), issu (51), print (49), nation (49), read (48), american (47), effect (45), signific (45), drill (44), |
Author's Keywords:
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public opinion estimates, print and online news, perceived media reach, perceived news slant, environmental policy |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Christen, Cindy. "Media Reach, Media Influence? The Effects of Local, National and Internet News on Public Opinion Inferences" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p15218_index.html> |
APA Citation:
| Christen, C. T. "Media Reach, Media Influence? The Effects of Local, National and Internet News on Public Opinion Inferences" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p15218_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper presents the results of two experiments comparing perceptions of local, national and Internet news articles on two U.S. environmental policy issues: oil drilling in the Arctic National Wildlife Refuge and ratification of the Kyoto treaty on global warming. Of interest were the potential effects of perceived news article reach and slant on estimates of public opinion regarding the two issues. While perceptions of bias in news articles proved to be a robust predictor of opinion judgments, support for an effect of perceived news article reach was mixed. Deconstructing perceived reach into access and exposure assumptions should produce an opinion inference model that is more sensitive to the differing influences of local, national and Internet news. |
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| Document Type: |
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27 |
| Word count: |
8975 |
| Text sample: |
| MEDIA REACH MEDIA INFLUENCE? THE EFFECTS OF LOCAL NATIONAL AND INTERNET NEWS ON PUBLIC OPINION INFERENCES Abstract This paper presents the results of two experiments comparing perceptions of local national and Internet news articles on two U.S. environmental policy issues: oil drilling in the Arctic National Wildlife Refuge and ratification of the Kyoto treaty on global warming. Of interest were the potential effects of perceived news article reach and slant on estimates of public opinion regarding the two issues. |
| of Commerce. (2000). Falling through the Net: Defining the digital divide. National Telecommunications and Information Administration U.S. Department of Commerce. USA Today. (2003). Arctic drilling would set bad precedent. October 16 2003. Vallone R. Ross L. & Lepper M. (1985). The hostile media phenomenon: Biased perception of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology 49(3) 577-585. Van Cullenberg. (1999). Zaller. (2002). Zillmann D. Gibson R. Sundar S.S. & Perkins Jr. J.W. (1996). |
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News Coverage of the Enlargement of the European Union and Public Opinion: A Cross-National Comparative Study of the First and Second-Level Agenda-Setting Effects
Comparative Study of Media Effects in the EU: The Immigration Issue and Public Opinion in Ireland and France
International Agenda-Building and Agenda-Setting: Exploring the Influence of Public Relations Counsel on News Media and Public Perceptions of Foreign Nations
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