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Survey Experiences Influence Survey Attitudes and Participation Propensity

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Abstract:

General and specific survey attitudes and survey experiences were assessed in a CATI probability sample “survey on surveys” with a total of 989 sample persons in Sweden. The three main samples were taken from 1. the general Swedish population, 2. participants in the Labor Force Survey (LFS), and 3. participants in the Survey of Living Conditions (SLC). The response rates in the main samples were 70, 83, and 64 percent, respectively. Also two samples of nonrespondents from LFS and SLC were included, but the response rates were just 28 and 26 percent, respectively, for these samples. In this presentation, the influence of different survey experiences on survey attitudes, participation intent and respondent behavior is discussed.
Attitudes toward ”Market Surveys” were less positive than toward noncommercial ”General Surveys” and the trust in Statistics Sweden was higher than for private survey agents. Attitudes toward General Surveys vary across the samples but attitudes toward Market Surveys do not.
The personal SLC interview appear, on the average, to have affected attitudes and behavior negatively, while the LFS, with its eight short telephone interviews, seems to have fostered future respondents in General Surveys.
Feeling pressured to participate was, among SLC respondents, a frequent reason for participating and the associations between General Surveys and Market Surveys were larger in this sample.
With the lounge of large scale web-surveys of all kinds, there is a risk that people’s ability to pick out the legitimate, purposeful surveys of value to society will get blunted. At least if there are not clear differences in recruitment strategies, quality of interaction, and communication of the purpose. And, we will perhaps in General Surveys end up with the respondents that participate in all kinds of surveys just because they enjoy participating.

Author's Keywords:

Survey attitudes, Survey experience, Participation intent, Response rate, Respondent´s perspective
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Association:
Name: American Association For Public Opinion Association
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http://www.aapor.org


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MLA Citation:

Brage, Robert. and Bergman, Lars R.. "Survey Experiences Influence Survey Attitudes and Participation Propensity" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p16673_index.html>

APA Citation:

Brage, R. and Bergman, L. "Survey Experiences Influence Survey Attitudes and Participation Propensity" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p16673_index.html

Publication Type: Paper/Poster Proposal
Abstract: General and specific survey attitudes and survey experiences were assessed in a CATI probability sample “survey on surveys” with a total of 989 sample persons in Sweden. The three main samples were taken from 1. the general Swedish population, 2. participants in the Labor Force Survey (LFS), and 3. participants in the Survey of Living Conditions (SLC). The response rates in the main samples were 70, 83, and 64 percent, respectively. Also two samples of nonrespondents from LFS and SLC were included, but the response rates were just 28 and 26 percent, respectively, for these samples. In this presentation, the influence of different survey experiences on survey attitudes, participation intent and respondent behavior is discussed.
Attitudes toward ”Market Surveys” were less positive than toward noncommercial ”General Surveys” and the trust in Statistics Sweden was higher than for private survey agents. Attitudes toward General Surveys vary across the samples but attitudes toward Market Surveys do not.
The personal SLC interview appear, on the average, to have affected attitudes and behavior negatively, while the LFS, with its eight short telephone interviews, seems to have fostered future respondents in General Surveys.
Feeling pressured to participate was, among SLC respondents, a frequent reason for participating and the associations between General Surveys and Market Surveys were larger in this sample.
With the lounge of large scale web-surveys of all kinds, there is a risk that people’s ability to pick out the legitimate, purposeful surveys of value to society will get blunted. At least if there are not clear differences in recruitment strategies, quality of interaction, and communication of the purpose. And, we will perhaps in General Surveys end up with the respondents that participate in all kinds of surveys just because they enjoy participating.

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