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Using the Internet to Learn About Presidential Candidates and Issue Positions in the 2004 Presidential Primary and General Election Campaigns |
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Abstract:
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At the 57th Annual AAPOR Conference, we showed how the Internet was used as a source of campaign information during the Democratic primary campaign using data from the 2004 National Annenberg Election Survey. In this research, we will expand our analysis to evaluate Internet use during the general election campaign, which unofficially began in early March, 2004. This research examines two main areas. First, it looks at how the Internet functioned in 2004 as a place for citizens to participate in and exchange ideas about the presidential campaign. Second, we examine how this function changed from the primary, when we were looking mainly at Democratic voters, to the general election, where we can consider the entire voting age population for analysis. Again, we will use data from the 2004 National Annenberg Election Survey Rolling Cross Section to address these issues and answer the following additional questions:
• How did voters use the Internet to learn about and participate in
the presidential campaign?
• How strong was the relationship between Internet use and learning?
• What was the role of the Internet relative to other means of campaign participation?
• Who are the people that went online to discuss politics?
• Does the profile differ by party identification and candidate support?
• As we saw in the primaries, is there still a divide between the politically engaged and unengaged? |
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Association:
Name: American Association For Public Opinion Association
URL: http://www.aapor.org
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Citation:
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MLA Citation:
| Winneg, Kenneth. "Using the Internet to Learn About Presidential Candidates and Issue Positions in the 2004 Presidential Primary and General Election Campaigns" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p17004_index.html> |
APA Citation:
| Winneg, K. "Using the Internet to Learn About Presidential Candidates and Issue Positions in the 2004 Presidential Primary and General Election Campaigns" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p17004_index.html |
Publication Type: Paper/Poster Proposal
Abstract: At the 57th Annual AAPOR Conference, we showed how the Internet was used as a source of campaign information during the Democratic primary campaign using data from the 2004 National Annenberg Election Survey. In this research, we will expand our analysis to evaluate Internet use during the general election campaign, which unofficially began in early March, 2004. This research examines two main areas. First, it looks at how the Internet functioned in 2004 as a place for citizens to participate in and exchange ideas about the presidential campaign. Second, we examine how this function changed from the primary, when we were looking mainly at Democratic voters, to the general election, where we can consider the entire voting age population for analysis. Again, we will use data from the 2004 National Annenberg Election Survey Rolling Cross Section to address these issues and answer the following additional questions:
• How did voters use the Internet to learn about and participate in
the presidential campaign?
• How strong was the relationship between Internet use and learning?
• What was the role of the Internet relative to other means of campaign participation?
• Who are the people that went online to discuss politics?
• Does the profile differ by party identification and candidate support?
• As we saw in the primaries, is there still a divide between the politically engaged and unengaged? |
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