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A Comparison of Within Household Random Selection Methods for Random Digit Dial Surveys

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Abstract:

Two methods, the Rizzo, Brick and Park (2004) and the last-birthday, were used to randomly select respondents from within households telephoned in two statewide RDD studies. The Rizzo et al. method employs both probability and quasi-probability selection techniques; the last-birthday method, quasi-probability selection. Although the last-birthday method is relatively unobtrusive and simple to administer, numerous studies have shown that the last-birthday method is about 75 to 91 percent effective in selecting respondents randomly from within households (Lavrakas et al., 1993; Lavrakas et al., 2000; O’Rourke and Blair, 1983). The Rizzo, Brick and Park (2004) method for selecting respondents within households is less obtrusive for the approximately 85 percent of households with fewer than three adult members, but uses the last birthday method to select among more than two adults and the Kish method if informants don’t know birthdays. In this comparison, interviewers were randomly assigned to each selection method and were seated in different parts of the telephone laboratory. About 278 surveys were completed using each method. Results of the first survey show that although surveys conducted via the last-birthday method had shorter average duration than those of the Rizzo et al. method, the differences are not statistically significant. The Rizzo et al. method used fewer calls per complete. Using AAPOR formulae, the response rates of the last birthday (23.9%) were slightly higher than those for the Rizzo et al. (21.4%) method. The two methods resulted in approximately the same ratios of men and women, 37 to 63 percent, compared with expected ratios of 45 to 55 percent. The average ages, levels of education and income of respondents in each group are comparable. Number of adults in households is similar. Responses on the substantive questions in the survey did not vary by within-household selection method.

Author's Keywords:

sampling, within-household selection, selection, research methods
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Association:
Name: American Association For Public Opinion Association
URL:
http://www.aapor.org


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URL: http://www.allacademic.com/meta/p17091_index.html
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MLA Citation:

Longstreth, Molly. and Shields, Todd. "A Comparison of Within Household Random Selection Methods for Random Digit Dial Surveys" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p17091_index.html>

APA Citation:

Longstreth, M. and Shields, T. "A Comparison of Within Household Random Selection Methods for Random Digit Dial Surveys" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p17091_index.html

Publication Type: Paper/Poster Proposal
Abstract: Two methods, the Rizzo, Brick and Park (2004) and the last-birthday, were used to randomly select respondents from within households telephoned in two statewide RDD studies. The Rizzo et al. method employs both probability and quasi-probability selection techniques; the last-birthday method, quasi-probability selection. Although the last-birthday method is relatively unobtrusive and simple to administer, numerous studies have shown that the last-birthday method is about 75 to 91 percent effective in selecting respondents randomly from within households (Lavrakas et al., 1993; Lavrakas et al., 2000; O’Rourke and Blair, 1983). The Rizzo, Brick and Park (2004) method for selecting respondents within households is less obtrusive for the approximately 85 percent of households with fewer than three adult members, but uses the last birthday method to select among more than two adults and the Kish method if informants don’t know birthdays. In this comparison, interviewers were randomly assigned to each selection method and were seated in different parts of the telephone laboratory. About 278 surveys were completed using each method. Results of the first survey show that although surveys conducted via the last-birthday method had shorter average duration than those of the Rizzo et al. method, the differences are not statistically significant. The Rizzo et al. method used fewer calls per complete. Using AAPOR formulae, the response rates of the last birthday (23.9%) were slightly higher than those for the Rizzo et al. (21.4%) method. The two methods resulted in approximately the same ratios of men and women, 37 to 63 percent, compared with expected ratios of 45 to 55 percent. The average ages, levels of education and income of respondents in each group are comparable. Number of adults in households is similar. Responses on the substantive questions in the survey did not vary by within-household selection method.

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