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When cues collide: Predicting candidate preference in a low-information environment with group characteristics, explicit measures, and implicit measures of group sentiments

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Abstract:

This paper explores the impact of candidate demographic cues and partisan affiliation on citizens’ preferences in a low-information setting. I use an experimental design to control the sex and ethnicity of actual candidates presented to subjects, and I manipulate the presence and absence of partisan cues. I predict the extent to which (1) shared group characteristics, (2) explicit measures of group sentiment, and (3) implicit measures of group sentiment shape citizens’ preferences in the presence and absence of party cues. I find that the presence of party cues attenuates the impact of group-based sentiments (whether explicitly or implicitly measured) in the evaluation of a Hispanic candidate but not in the evaluation of a female candidate.

Most Common Document Word Stems:

candid (213), parti (175), cue (151), hispan (105), group (99), subject (83), esteem (81), femal (81), implicit (70), measur (67), toward (66), prefer (65), sentiment (60), women (57), republican (54), polit (54), male (50), democrat (47), inform (46), voter (45), moreno (45),

Author's Keywords:

political psychology, party cues, implicit attitudes, stereotypes
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Name: American Political Science Association
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MLA Citation:

Kam, Cindy. "When cues collide: Predicting candidate preference in a low-information environment with group characteristics, explicit measures, and implicit measures of group sentiments" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL, Sep 02, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p59349_index.html>

APA Citation:

Kam, C. , 2004-09-02 "When cues collide: Predicting candidate preference in a low-information environment with group characteristics, explicit measures, and implicit measures of group sentiments" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p59349_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper explores the impact of candidate demographic cues and partisan affiliation on citizens’ preferences in a low-information setting. I use an experimental design to control the sex and ethnicity of actual candidates presented to subjects, and I manipulate the presence and absence of partisan cues. I predict the extent to which (1) shared group characteristics, (2) explicit measures of group sentiment, and (3) implicit measures of group sentiment shape citizens’ preferences in the presence and absence of party cues. I find that the presence of party cues attenuates the impact of group-based sentiments (whether explicitly or implicitly measured) in the evaluation of a Hispanic candidate but not in the evaluation of a female candidate.

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Associated Document Available Political Research Online

Document Type: .pdf
Page count: 40
Word count: 10724
Text sample:
When cues collide: Predicting candidate preference in a low-information environment with group characteristics explicit measures and implicit measures of group sentiments Cindy D. Kam Department of Political Science University of California Davis cdkam@ucdavis.edu Prepared for presentation at the 2004 Annual Meetings of the American Political Science Association Chicago IL. Many thanks to the Political Science Experimental Working Group at the University of California Davis and to Don Kinder for comments and advice. I gratefully acknowledge financial support from the
Journal of Politics 50 (Feb.): 169-79. Terkildsen Nayda. 1993. "When white voters evaluate black candidates: The processing implications of candidate skin color prejudice and self-monitoring." American Journal of Political Science 37 (Nov.): 1032-53. Welch Susan Margery M. Ambrosius Janet Clark and Robert Darcy. 1985. "The effect of candidate gender on electoral outcomes in state legislative races." Western political quarterly 38 (Sep.): 464-75. Wittenbrink Bernd Charles M. Judd and Bernadette Park. 1997. "Evidence for racial prejudice at the implicit level


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