Citation

The Social Agenda: The Influence of Social Networks and Context on Personal Issue Agendas

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

What shapes the substantive agendas of American voters? Most examinations of this issue have understandably focused on the impact of mass media information (McCombs and Shaw 1972; Rogers and Dearing 1988; Behr and Iyengar 1985; Mutz 1998). However, there is a second part of this process that has received far less attention - the role and impact of social networks. While most scholarship suggests that social networks serve as conduits for media information (e.g., Mutz 1998; Katz and Lazarsfeld 1955), it is also possible that there is an independent supply of social information that affects the public's agenda as well. For example, Djupe and McClurg (2000) find 1) that change in the importance attached to issues varies across geographic context even when the flow of media information is constant and 2) individual agendas are affected by local social context when holding media information constant.

In this paper, we therefore focus on the relationship between media information, social context, interpersonal networks, and individual political agendas. The analysis is driven by the tension between the two explanations highlighted above, one of which prescribes a passive role for social factors, and the second which prescribes an active role. We test implications of both perspectives using data from the Indianapolis-St. Louis Election Study. Not only does this study provide variation in media information through time (it was designed as a rolling cross section) and across space (separate St. Louis and Indianapolis samples), but it provides extensive information on the local context and interpersonal networks of respondents.

While most research on the effects of the social context finds an environmental influence on the content of opinions, we find that the context affects the importance of issues. However, the mechanism for social influence we uncover is unique: The context exerts a gravitational pull on citizens within it, with individuals most distant in opinion from the context moving further toward the contextual mean. Moreover, we find that this provides some resistance to information provided by the media, implying that social networks and context play a more active role in agenda setting that typically ascribed to them.

Most Common Document Word Stems:

issu (165), media (139), social (126), discuss (103), agenda (92), network (69), polit (64), respond (62), two (51), import (49), influenc (49), inform (43), set (43), variabl (42), effect (41), mention (41), model (41), find (37), evid (37), public (35), result (33),

Author's Keywords:

Agenda setting, media effects, social networks, social context
Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: American Political Science Association
URL:
http://www.apsanet.org


Citation:
URL: http://www.allacademic.com/meta/p60758_index.html
Direct Link:
HTML Code:

MLA Citation:

Mendez, Jeanette., McClurg, Scott. and Djupe, Paul. "The Social Agenda: The Influence of Social Networks and Context on Personal Issue Agendas" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL, Sep 02, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p60758_index.html>

APA Citation:

Mendez, J. , McClurg, S. and Djupe, P. , 2004-09-02 "The Social Agenda: The Influence of Social Networks and Context on Personal Issue Agendas" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p60758_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: What shapes the substantive agendas of American voters? Most examinations of this issue have understandably focused on the impact of mass media information (McCombs and Shaw 1972; Rogers and Dearing 1988; Behr and Iyengar 1985; Mutz 1998). However, there is a second part of this process that has received far less attention - the role and impact of social networks. While most scholarship suggests that social networks serve as conduits for media information (e.g., Mutz 1998; Katz and Lazarsfeld 1955), it is also possible that there is an independent supply of social information that affects the public's agenda as well. For example, Djupe and McClurg (2000) find 1) that change in the importance attached to issues varies across geographic context even when the flow of media information is constant and 2) individual agendas are affected by local social context when holding media information constant.

In this paper, we therefore focus on the relationship between media information, social context, interpersonal networks, and individual political agendas. The analysis is driven by the tension between the two explanations highlighted above, one of which prescribes a passive role for social factors, and the second which prescribes an active role. We test implications of both perspectives using data from the Indianapolis-St. Louis Election Study. Not only does this study provide variation in media information through time (it was designed as a rolling cross section) and across space (separate St. Louis and Indianapolis samples), but it provides extensive information on the local context and interpersonal networks of respondents.

While most research on the effects of the social context finds an environmental influence on the content of opinions, we find that the context affects the importance of issues. However, the mechanism for social influence we uncover is unique: The context exerts a gravitational pull on citizens within it, with individuals most distant in opinion from the context moving further toward the contextual mean. Moreover, we find that this provides some resistance to information provided by the media, implying that social networks and context play a more active role in agenda setting that typically ascribed to them.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Abstract Only All Academic Inc.
Associated Document Available American Political Science Association
Associated Document Available Political Research Online

Document Type: .pdf
Page count: 36
Word count: 9929
Text sample:
The Social Agenda: The Influence of Social Networks and Context on Personal Issue Agendas Scott D. McClurg Southern Illinois University Carbondale Jeanette Mendez University of Houston Paul A. Djupe Denison University ABSTRACT What shapes the substantive agendas of American voters? Most examinations of this issue have understandably focused on the impact of mass media information (McCombs and Shaw 1972; Rogers and Dearing 1988; Behr and Iyengar 1985; Mutz 1998). However there is a second part of this process that
0.13 0.33 1.87 0.49 1.64 Black 0.33 -0.26 -0.03 0.52 0.44 0.06 Intercept -3.69*** 0.66 -2.22*** 3.91 -0.72 3.54 N 287 332 619 Wald ?2 34.95** 17.98** 40.05*** Log likelihood -141.96 -170.82 -319.29 *p<.10 **p<.05 ***p<.01 all two-tailed tests 34 35


Similar Titles:
Network News or Social Networks? The Influence of Discussion Partners on Public Agendas

Social structure and citizenship: Examining the impacts of social setting, network heterogeneity, and informational variables on political participation

Forgetfulness, Media Use, andSocial Networks of Talking Politics: An Examination of Public OpinionFormation with Agent-based Modeling


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.