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Estimating the Effect of News Media Consumption on Political Participation |
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Abstract:
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Estimating the effect of news media consumption on political participation
Abstract
After years of research in political communication the field is still divided about the effects of media on political participation. Points of contention revolve around the direction of the effect (positive or negative) and the trigger for the effects (media format or media content). In addition, previous studies have generally treated the U.S. as a unified unit of analysis, neglecting the possibility these effects may vary across different markets in the U.S. With an independent data set of 37,000 randomly selected respondents from a representative sample of 100 markets in the United States, and using elaborate media measures with multi-item scales in hierarchical linear models, this study addresses these questions. We find that reading the newspaper is positively linked to voting while watching television is not linked to voting and that the association is stronger for news content than for entertainment content. We also find that these effects vary across markets in the U.S. and that region and urbanicity help explain that variation. We conclude that (1) there is no single “media effect,” (2) the effect overall is not very strong, (3) all else being equal whether people vote or not depends on the medium people use and the content they use it for and (4) all this may vary depending on the market. Future studies on media and political participation would do well to investigate why some media affect some voters in some places but not others. |
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polit (152), effect (122), media (118), interest (116), news (88), 0.000 (87), vote (84), newspap (82), market (66), use (62), televis (62), entertain (58), urban (46), particip (44), p (43), content (38), region (37), variabl (36), tv (35), tabl (32), 1 (29), |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Peer, Limor., Malthouse, Edward. and Calder, Bobby. "Estimating the Effect of News Media Consumption on Political Participation" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p62515_index.html> |
APA Citation:
| Peer, L. , Malthouse, E. C. and Calder, B. J. , 2003-08-27 "Estimating the Effect of News Media Consumption on Political Participation" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p62515_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Estimating the effect of news media consumption on political participation
Abstract
After years of research in political communication the field is still divided about the effects of media on political participation. Points of contention revolve around the direction of the effect (positive or negative) and the trigger for the effects (media format or media content). In addition, previous studies have generally treated the U.S. as a unified unit of analysis, neglecting the possibility these effects may vary across different markets in the U.S. With an independent data set of 37,000 randomly selected respondents from a representative sample of 100 markets in the United States, and using elaborate media measures with multi-item scales in hierarchical linear models, this study addresses these questions. We find that reading the newspaper is positively linked to voting while watching television is not linked to voting and that the association is stronger for news content than for entertainment content. We also find that these effects vary across markets in the U.S. and that region and urbanicity help explain that variation. We conclude that (1) there is no single “media effect,” (2) the effect overall is not very strong, (3) all else being equal whether people vote or not depends on the medium people use and the content they use it for and (4) all this may vary depending on the market. Future studies on media and political participation would do well to investigate why some media affect some voters in some places but not others. |
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| Document Type: |
.PDF |
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21 |
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7669 |
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| Estimating the effect of news media consumption on political participation Limor Peer1 Edward C. Malthouse2 Bobby J. Calder3 Paper presented at the 2003 Annual Meeting of the American Political Science Association Philadelphia PA August 27-31 2003. Limor Peer is Research Associate Readership Institute at Media Management Center Northwestern University and Adjunct Assistant Professor Department of Communication Studies Northwestern University. Edward C. Malthouse is Associate Professor Integrated Marketing Communications Medill School of Journalism Northwestern University. Bobby J. Calder is the |
| the 2000 Presidential election campaigns?” Responses measured on four-point scale anchored by “Very closely” and “”Not following much at all”. Coefficient alpha is .85. Age: Measured in years. Education: Measured in years. Gender: A dummy variable with the value 1 for females and 0 for males. Region: Each state is categorized into 1 of 4 regions based on the U.S. Census categorization. Urbanicity: Claritas classifies every 5-digit zip as 1=rural 2=town 3=city 4=suburb or 5=urban. The urbanicity variable that |
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